Is there a place for social media in marketing? The value of social media and its use in marketing seems to be increasing every month. As Twitter and Facebook start to come of age, marketers and business owners are finding new value in talking and having discussions with their customers.
Below are some crucial tips on using Social media in marketing;
Go where your customers are and see what your competitors are doing.
Find out where your customers are congregating by
- Asking them, use some social media or an online questionnaire to find out which social networks your customers use.
- Monitoring social sites. Use a free tools like Social Mention or Trackur.
- Revivew backlinks, job postings, news announcements and keyword rankings of competitors on a regular basis to get a glimpse into their online marketing health.
Dallas Lawrence at Levick Strategic Communication did a social media survey for a finance company with 42 employees. Twenty of them said they regularly use social media and/or read online news. That company can likely find an effective social media representative among those 20 employees.
Modernize and socialize your site to complement the experience visitors expect in 2010.
Optimize the site and all social objects for traditional, social, and real-time search. This means using the right title tags, H1 tags and making sure you have links to that page from several places on your website. Add social connectivity to the home site to facilitate maximum engagement (Facebook, Twitter, LinkedIn, MySpace, Google, Yahoo). There are so many free “Add to Any” plug ins you can use on your website to ensure your content can be easily spread. Eradicate proprietary login systems. Integrate social sharing functionality at the source of engagement – keep them on the page.
Staying top of mind with your customers, educating and upselling them is a key ingredient to building marketing momentum. Once someone becomes a customer it’s easy to ignore them, assuming they will call next time they need something or, worse yet, assuming they understand the full depth and breadth of your offerings and will chime in when they have other needs. Social media can be used as your cornerstone to repeat business. Once you have customer as a “fan” on facebook or a part of your linkedin group, you can keep the conversation going.