Productisation
Posted on 07. Jan, 2017 by Robert Steers in How To
Selling the invisible is becoming more important as more businesses break down barriers and move their offerings into web based, 24/7, solutions. The difficulty is that without a tangible demo, or without something that people can play with, how do you describe and sell the services? To be successful in productization efforts, a firm has […]
Improve your email marketing
Posted on 27. May, 2012 by Robert Steers in How To
Email Marketing A business having a thriving email marketing strategy has an ever-changing mix of techniques and strategies meant to attain the objective of a successful business. If planned well, email marketing can become one of the most valuable ways of achieving this objective. But the question Is, what ways make an email marketing strategy […]
A Guide to Marketing Videos
Posted on 06. Jun, 2011 by Robert Steers in Advertising, Branding, How To, Marketing, sales, Social Media
Did you know that You Tube gets over 3 BILLION views every day? Wow! Imagine what you can do with a marketplace like that? Don’t be shy you need to get in there and take a piece of that pie! Use the masses of social networking to market your business. Sure you are going to […]
Blog Content – Attracting Attention For Your Business or Law Firm
Posted on 03. Aug, 2010 by Robert Steers in blogging, How To, Tutorials, Wordpress
Sometimes it can be hard to find enough content to write about, especially when attempting to blog weekly. However, once you have some techniques on finding content, you will find there is more than eenough out there to last a few years. Blogging for a law firm can be perilous, because you don’t want to […]
Top 11 SEO methods for plumbers
Posted on 27. Jul, 2010 by Robert Steers in How To, SEO, Tutorials
Over the last two weeks we have had dozens of plumbers ask us for SEO advice on growing their business through their website. Plumbing is a highly competitive business, particularly online. The top plumbing business, for the search “Sydney Plumbers”, on Google has a PR of 6, over 4500 indexed links, and has a domain […]
Creative Billboard Inspiration – Practical Design Principles
Posted on 20. Jul, 2010 by Robert Steers in Advertising, How To, Tutorials
As creative people we would all love to be able to design and execute a billboard like the Kill Bill ad above. However, the bottom line is most of us either don’t have the budget, don’t have the time or don’t have the brand. Billboards can be a very potent marketing material that will attract […]
How To Save Disappearing Brands
Posted on 22. Jun, 2010 by Robert Steers in Branding, How To, Marketing, Social Media
24/7 Wall Street, via The Huffington Post has written a list of 10 brands that will disappear by next year. Given that is only 6 months away, we thought we would give some of those companies some advice as to how they can turn their company around, if they dare. Readers Digest Citing some dismal […]
Direct Mail For Lawyers Guide
Posted on 27. May, 2010 by Robert Steers in direct mail, How To, Marketing, Tutorials
Direct Mail can be a powerful way for lawyers to get information to potential clients. Even in the age of internet marketing, more and more companies are returning to direct mail as a method of reaching potential customers. Direct Mail can also be used to send important information to current clients. Here are 5 quick […]
10 ways plumbers can improve their direct mail flyers
Posted on 11. May, 2010 by Robert Steers in direct mail, How To, Marketing, Tutorials
Every week we receive up to 5 different flyers from local plumbing companies offering their services. Every week different companies advertise and send out the same looking flyers expecting someone to give them a call back. Advertising to us is a bad idea for two reasons; We don’t own our office and the building is […]
10 ways restaurants can improve their direct marketing
Posted on 19. Apr, 2010 by Robert Steers in Cafe, How To, Marketing, Tutorials
There are a few things that EVERY direct marketing flyer MUST have in order to improve your chances of the contact calling you. In the context of a restaurant, these are; A core offer. Think something like “Children Eat Free on Tuesdays“. Even if you are just sending out a menu, there must be a […]