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So we have just stumbled across Empire Avenue, a type of social networking/stock market. It bills itself as a place where you grow your Social Capital online. Here’s how it works, you get to discover valuable, interesting, cool, fun people online and then based scores or share price, invest virtual currency in their profiles by buying shares in our Social Stock Market.

The idea, we presume, is that you find other people in your niche, and then are rewarded by investing virtual currency and then later your time in them. The more time you spend interacting with people, the more virtual currency you make to find and meet new people.

At the moment we are still working out how it all works, and if it is not just another gigantic time sink. We have already increased our twitter followers, and our Facebook “likes” using Empire Avenue, so who knows, it may be the way forward.

If anyone knows how this thing works… or how you turn it on, let us know!


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