Digital performance and the board

Posted on 07. Jan, 2017 by in Analytics

  Digital is already a strategic core to many businesses. With the appointment of Chief Digital Officers (800+ of them in Australia), boards have a responsibility to oversee and hold accountable digital technology and capability. Wedged between the CMO and the CTO, a Chief Digital Officer has a broader remit to drive growth, especially by converting traditional “analog” businesses to […]

How to Analyze Conversion Rates and Return on Investment in Detail

Posted on 31. May, 2013 by in Analytics

There are various ways in which you can go about analyzing your conversion rates for various keywords or a particular PPC campaign. Most companies do a general analysis. They note the conversion percentage rate, note customers’ geographical location and then leave it at that. While such an analysis is good, it is by no means […]

The Cost Data Import Feature of Google Analytics

Posted on 17. May, 2013 by in adwords-cost, Analytics

To remain competitive in today’s spirited and fast moving world, you can no longer depend on humans to evaluate vast numeric data to make the process sluggish in consequences. Make a move to Analytics if you are still relying on manual proceedings. No doubt, you are using different channels to market your online business same […]

The Multi-Channel Funnels (MCF) and Some Essentials

Posted on 14. May, 2013 by in Analytics

To give you better marketing performance in a simple and innovative approach, Google Analytics has set up the Multi-Channel Funnels tool. This tool aims at assisting the marketers to understand difficult issues of marketing like – influence on early stage marketing by different metrics, measurement of conversion actions that can’t be gripped through bots or […]

Why Conversion Reports Vary For Same Social Site?

Posted on 07. May, 2013 by in Analytics

A very frequently faced complain about Google Analytics is the unmatched number of social conversions for an indifferent site, showed by different reports at the same time. If you have noticed the same but ignored without solving the issue, you must have put this behavior to your complain box. Amusingly, after reading this blog, u […]

Some Enterprise-Class Features of Google Analytics

Posted on 22. Apr, 2013 by in Analytics

Over the last few years GA has been something like ‘genie’s magical lamp’. It’s almost certainly offering everything that is in your wish list. Since 2008, Google started enriching its features list, in particular, for Google Analytics Beta. All these added (some are still to be added) features are designed to confer the Beta users with […]

Experiment your website with Google Analytics

Posted on 22. Apr, 2013 by in Analytics

Don’t you want to appraise and optimize your predefined goals mentioned in the Analytics account? Don’t you want the visitors to favor with better site experience? I am quite sure about your answer and thus want to introduce you with content experiments. Content Experiment is an approach that will let you know the effectiveness of different pages […]

Inside Google Analytics: 5 Solutions For Marketers

Posted on 21. Apr, 2013 by in Analytics

Google Analytics is no more a sales and conversion measuring tool. It’s a magical box that contains all the data related to your site, starting from the source of incoming traffics, the actions taken by the traffics, to where they go off and the ways to keep them bringing back to your site. This Google […]

Google Analytics eCommerce Tracking

Posted on 21. Apr, 2013 by in Analytics

If you have an E-Commerce site, you must be using some tools to explore the opportunity of making the most out of the substitutes from the visitors. Well, I am not definite about your one, but I have an E-Commerce site and confidently I bring the Google Analytics into play. Google Analytics helps me out […]

Analytics API Requests

Posted on 21. Apr, 2013 by in Analytics

To make Google Data API requests you can use the App Engine in Java. It will assist you to create an application through a combined action of Analytics, Accounts, and App Engine to let the application be successfully shared across the internet. To get access in Google Analytics data, one has to login (also known […]

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