Analytics

Digital performance and the board

  Digital is already a strategic core to many businesses. With the appointment of Chief Digital Officers (800+ of them…

How to Analyze Conversion Rates and Return on Investment in Detail

There are various ways in which you can go about analyzing your conversion rates for various keywords or a particular…

The Cost Data Import Feature of Google Analytics

To remain competitive in today’s spirited and fast moving world, you can no longer depend on humans to evaluate vast…

The Multi-Channel Funnels (MCF) and Some Essentials

To give you better marketing performance in a simple and innovative approach, Google Analytics has set up the Multi-Channel Funnels…

Why Conversion Reports Vary For Same Social Site?

A very frequently faced complain about Google Analytics is the unmatched number of social conversions for an indifferent site, showed…

Some Enterprise-Class Features of Google Analytics

Over the last few years GA has been something like ‘genie’s magical lamp’. It’s almost certainly offering everything that is in…

Experiment your website with Google Analytics

Don’t you want to appraise and optimize your predefined goals mentioned in the Analytics account? Don’t you want the visitors to favor…

Inside Google Analytics: 5 Solutions For Marketers

Google Analytics is no more a sales and conversion measuring tool. It’s a magical box that contains all the data…

Google Analytics eCommerce Tracking

If you have an E-Commerce site, you must be using some tools to explore the opportunity of making the most…

Analytics API Requests

To make Google Data API requests you can use the App Engine in Java. It will assist you to create…

Understanding the content’s value: “Page Value” metric of Analytics

  Google Analytics is a toll free service offered to the marketers to count visits of sightseers to a site. The service…

Integrate phone call tracking with Google Analytics

  An online marketer gets success through generating leads to his business site. These leads are nothing but surface messages…