Robert Steers

A history of Google Changes

Google’s search engine has undergone significant evolution since its inception, driven by a series of algorithm updates aimed at refining…

Dhanteras 2023: Small business marketing strategies

Dhanteras, also known as Dhantrayodashi, is an auspicious day in the Hindu calendar, marking the beginning of the five-day Diwali…

Dynamically load HTML template in angular2

Angular is designed to work primarily as a client-side framework, and it expects templates to be static and known at…

Adobe AEM – clone all content of an environment

When working with Adobe Experience Manager (AEM), cloning an environment typically involves moving content, configurations, code, and sometimes users. Your…

Growing your Small Accounting Firm. SEO and email marketing strategies

In the digital age, small accounting firms face the challenge of standing out in a crowded marketplace. B2B marketing strategies…

The best ways to use email marketing for plumbers

Email marketing can be a highly effective tool for plumbers seeking to expand their customer base, retain existing customers, and…

List of all Adwords In-Market segments

Below is a list of all the in-market segments currently available in Adwords, grouped by the market segment;   Baby…

Digital performance and the board

  Digital is already a strategic core to many businesses. With the appointment of Chief Digital Officers (800+ of them…

Content Strategy and SEO

If you search for content marketing and look at the top 5 images, and the top 5 search results, it…

How CPC is REALLY calculated

Google claims that the cost of advertising (CPC) using Adwords is a fixed calculation from when they “combine the components of Quality…

Productisation

Selling the invisible is becoming more important as more businesses break down barriers and move their offerings into web based,…

Content Marketing KPIs

When making the case for content marketing, it is often not the marketers or the writers who have the final say…