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A history of Google Changes

Google’s search engine has undergone significant evolution since its inception, driven by a series of algorithm updates aimed at refining…

Dhanteras 2023: Small business marketing strategies

Dhanteras, also known as Dhantrayodashi, is an auspicious day in the Hindu calendar, marking the beginning of the five-day Diwali…

List of all Adwords In-Market segments

Below is a list of all the in-market segments currently available in Adwords, grouped by the market segment;   Baby…

Digital performance and the board

  Digital is already a strategic core to many businesses. With the appointment of Chief Digital Officers (800+ of them…

Content Strategy and SEO

If you search for content marketing and look at the top 5 images, and the top 5 search results, it…

How CPC is REALLY calculated

Google claims that the cost of advertising (CPC) using Adwords is a fixed calculation from when they “combine the components of Quality…

Productisation

Selling the invisible is becoming more important as more businesses break down barriers and move their offerings into web based,…

Content Marketing KPIs

When making the case for content marketing, it is often not the marketers or the writers who have the final say…