The Cost Data Import Feature of Google Analytics

Posted on 17. May, 2013 by in adwords-cost, Analytics

To remain competitive in today’s spirited and fast moving world, you can no longer depend on humans to evaluate vast numeric data to make the process sluggish in consequences. Make a move to Analytics if you are still relying on manual proceedings. No doubt, you are using different channels to market your online business same […]

June 2012: Average Google Adwords Costs Unchanged for 2nd Quarter

Posted on 20. Jun, 2012 by in Adwords, adwords-cost, Google

Every few months we look at the relative average cost of adwords for a range of over 100 keyword groups in the three major markets of the UK, the US and Australia. This month’s statistics can be found here. This month we updated our keywords to reflect broader changes in the market, which is why […]

Average Cost of Adwords Plateaus

Posted on 30. Mar, 2012 by in Adwords, adwords-cost

  Every now and again we compare the cost and competition of using Google Adwords across three key markets, Australia, the UK and the US. You can see all our working here. Back in September 2010 we selected 91 keywords based on a range of suggestions, across a range of markets including cleaning, seo, web […]

Google Adwords Cost Falls 30% In Australia

Posted on 12. Sep, 2011 by in Adwords, adwords-cost, Google

We have been tracking the cost of advertising using Google Adwords for well over a year now. Using a basket of keywords that range from “Plumbing” to “Business Supplies”, we have been looking at the average CPC and the competition for over 90 different keywords. Comparing the costs to advertise on Google for those keywords […]

Adwords Cost rises for US advertisers, drops for Australians

Posted on 13. Jun, 2011 by in Advertising, Adwords, adwords-cost, Google

Since September last year, we have been monitoring the cost of Google Adwords for a range of keywords. You can see our full range of data here. We used a broad range of keywords from “Plumbing” to “Mobile Phones”. This gives us a balanced view of the market for Google Adwords. The pool of  keywords is […]

Google Adwords cost goes up again

Posted on 30. Nov, 2010 by in Advertising, Adwords, adwords-cost, Google

As part of our monthly review of advertising costs across the internet, we look at the cost of advertising using Google Adwords. Every month we take a basket of keywords, such as plumbing, SEO, mobile phones, cleaning etc, and look at the published average CPC from Google. We also take into account changes in competition […]

Cost of Australian Adwords falls 10% in October

Posted on 22. Oct, 2010 by in Advertising, Adwords, adwords-cost, Google

In our monthly survey into the cost of Google Adwords, we have found that the average cost of advertising on Google has fallen by about 10% from an average cost of $3.73, which when normalised for competition becomes $1.50,  to $3.36 ($1.31). A slight fall in competition by 0.001 was matched by the fall in […]

The increasing cost of Adwords

Posted on 24. Sep, 2010 by in Advertising, adwords-cost, Google

It is a well accepted truth that the cost of advertising on Adwords is going up. However we never knew the extent of it until we did further research. We can now show how big a problem Adwords cost inflation really is. The truth is, it is not that bad. Across 100 mixed keywords, we […]