Social Media: Analytics You Can Use to Boost Your Page’s Performance

Web designers can use a variety of tools that track how people use a website, how often they visit certain sites and how much overall traffic one site gets compared to others. By targeting specific types of data, they can determine which tools are effective and which ones don’t work as well as they had …

Facebook Advertising: Advanced Techniques to Get You Started

Facebook and other forms of social media are exceptionally valuable advertising tools if they are used wisely. A large number of people can be reached with one post. It can be shared and extended over a very large area in a matter of a few seconds, if the right target audience is used. Advanced Advertising …

Who is winning the 2013 Australian Election in Social Media?

  Just under 3 years ago we wrote about who was winning the 2010 Australian Election based on Social Media. We incorrectly suggested that, although it was close, the Libs would win because they had a far greater following online. This time we are improving our methodology, and once again we are trying to find out …

All I Want For Christmas: Facebook and Google’s Advertising To Copy Each Other

  By some measures the Facebook advertising platform and Google Adwords are the two largest ad networks available. Their easy to use systems, and zero minimum budgets, make them appealing to almost any business. They certainly have similar claims to being able to reach the most people on the planet. However, as you examine them …

Are Facebook “Likes” “Clicks” mainly fake?

  Limited Run, a startup that makes a software platform for musicians and labels says it has reached the final straw with its experience as a small business advertising on Facebook. The core issue is that they say they have discovered 80 percent of the clicks it is receiving on Facebook appear to be coming from …

Youtube Advertising

Youtube is the world’s second largest search engine. YouTube’s special user population around the world makes it the third largest property on the web. There’s a great deal of value in advertising on a property with this type of reach. Maximum User Engagement YouTube’s unique combination of video access, sharing, and community creates an opportunity for …

5 New Ways Facebook Could Make More Money

After the semi successful Facebook IPO, we thought we would list 10 ways Facebook could grow outside of advertising revenue. Premium ad-free or ads-lite version of Facebook. Less or no Ads for $5 a month. They could throw in more features like seeing who is looking at your profile, or better image tagging. Either way, …

Facebook Paid Status Platform

Promoting a status update appears to start at $5. These paid promotion updates will only show up for fan pages that you already “Like.” Highlighted status updates would get prominent placement like sponsored stories but will be displayed only to the user’s friends. Facebook is the largest social network in the world with more than 900 million …

The Best Performing Facebook Ad Campaigns

Advertising campaigns and projects launched on Facebook have a highly effective hold on the average Facebook user. The social networking site, which recently floated on the stock market, is a fantastic outlook for advertisers to get their message across. However not all ad campaigns are a form of promotion of a company’s good and services. …