Hidden Pizza Restaurant – A Wasted Opportunity

For those that have not followed the social media buzz, here is a brief outline on what “Hidden Pizza Restaurant” was all about. At the start of April, an alleged Tony Fazio started a marketing campaign saying if you found his Hidden Pizza Restaurant, you could get free pizza. Who doesn’t like FREE PIZZA? Melbourne …

How to improve customer service Pt1.

Whether or not the customer is actually “right,” the job of customer service managers is to put out fires. Quick, pleasant responses to even the most irate customers will almost always cool the situation. Preparation Plan your week. Allocate time for follow ups, administration, travelling. Book appontments in the same area together. Batch phone calls, …

10 steps to grow your restaurant or cafe

Here are 10 quick steps you can take to grow your cafe through improved marketing. Increase the value of each purchase 1. Offer variations in the sizes of portions available. Some of the most successful franchises offer small, medium and large portions. Get your staff to recommend increasing the size of the portions a customer …

Tips to improve your retail store

11 Ways to improve your retail store: Get a theme/brand/niche. One of THE most important things in marketing is that you have to occupy a place in the heart of your customers. There are many words spent on talking about what this means, but for the time being I will keep it brief. This means …