10 things your restaurant website should do

Restaurant websites should serve multiple functions. Primarily, they are they a point of contact. However they should also give your current customers an easy way to see if you have updated your menu. A low cost functional website is not hard to have, but here are a few things you should aim for; Show prices. …

Hidden Pizza Restaurant – A Wasted Opportunity

For those that have not followed the social media buzz, here is a brief outline on what “Hidden Pizza Restaurant” was all about. At the start of April, an alleged Tony Fazio started a marketing campaign saying if you found his Hidden Pizza Restaurant, you could get free pizza. Who doesn’t like FREE PIZZA? Melbourne …

10 ways restaurants can improve their direct marketing

There are a few things that EVERY direct marketing flyer MUST have in order to improve your chances of the contact calling you. In the context of a restaurant, these are; A core offer. Think something like “Children Eat Free on Tuesdays“. Even if you are just sending out a menu, there must be a …

10 Ways Cafes Can Generate Customers Using Social Media

There is no doubt that social media generates sales for businesses. Over 50% of people are more willing to buy from a company once they become a fan or follower online. Cafes and Restaurants should be using social media such as Twitter and Facebook to grow their business, with little investment other than time. As …

10 steps to grow your restaurant or cafe

Here are 10 quick steps you can take to grow your cafe through improved marketing. Increase the value of each purchase 1. Offer variations in the sizes of portions available. Some of the most successful franchises offer small, medium and large portions. Get your staff to recommend increasing the size of the portions a customer …