Branding

Take Marketing through Social Networking to the Next Level

I have seen a number of marketing strategies as of lately in my own personal web space. I found it…

A Guide to Marketing Videos

Did you know that You Tube gets over 3 BILLION views every day? Wow! Imagine what you can do with…

Branding in the Digital Age

It has been believed that Consumers start at the wide end of a funnel with many brands in mind and…

How To Save Disappearing Brands

24/7 Wall Street, via The Huffington Post has written a list of 10 brands that will disappear by next year….

Using Seduction in B2B Marketing

Good marketing is a lot luck the art of seduction. Convincing a new business to purchase your product or service…

Beer Marketing = Slow Marketing – How Fosters Got it Wrong

Late last week Fosters signalled its brewery division was up for sale. After pursuing a mixed business model of wine…

Has the Oil Spill Damaged BP’s Brand?

Since moving from British Petroleum to Beyond Petroleum, the BP brand has grown in strength and recognition. Until a few…

FIFA Shows Good Control

The news coming out of South Africa is, if you are not sanctioned by FIFA, you can forget about trying…

Tough Mudder – A Marketing Case Study

Tough Mudder is every action man’s fantasy. It is a grueling seven mile race through muddy hills, cold water and…

Pay for content – A Branding Perspective

News this week that The Times is going to start charging for content should come as no surprise. News Corp,…

Creating Brand Evangelists

Brand Evangelists areyour key to outstanding of Word of Mouth (WOM) marketing. These are the people that will go forth…

How To Choose A Domain Name

Here are a number of steps to take and things to consider when choosing a domain name. Selecting the right…