How a Search Engine Works: A Fundamental of SEO
Posted on 14. May, 2013 by David in Adwords-SEO, SEO
SEO or Search Engine Optimization is an internet marketing strategy. This is in fact a critical process to place your webpage ahead of others in search engines, and more importantly, in an unpaid search result. This field is concerned with the ranking of your website in a search result since a site that is ranked […]
The Real Adwords Dictionary
Posted on 21. Apr, 2013 by Robert Steers in Adwords-SEO
Our irreverent, slightly jaded, list of what Adwords terms mean. This is 100% fictitious and meant to be funny… but probably isn’t. Ad delivery – set the times you want your ad to appear, so Google can ignore it. Ad rotation – set if you want Google to rotate your ads, or if you want some sitting […]
Bidding for ads according to objectives
Posted on 22. Oct, 2012 by David in Advertising, Adwords, adwords-adwords, Adwords-SEO
AdWords allows you to bid for the ads in different ways. These options are customized for different campaigns you may have. First of all, let us look at diverse techniques of bidding. 1. CPM bidding Bidding is made considering the goal or objective of the advertiser. If your objective is to get impressions […]
Pull the search engines toward your website!
Posted on 21. Oct, 2012 by David in Adwords-SEO, SEO
It’s an objective of Search Engine Optimization (SEO) to show up your website to search engines without paying for it. To be successful in SEO and make all your expenditures count, you have no other way than to improve your search rankings and save your dollars. You must question and answer, “What will make my […]
Controlling the AdWords campaigns proficiently
Posted on 20. Oct, 2012 by David in Adwords, Adwords-SEO
Campaigns are set of ad groups including ad texts, keywords, and bids. These campaigns have different costs and thus need to be controlled and managed properly. What aspects can be controlled? Campaign management has different phases and factors that can be controlled. This include- Budget on the campaigns; Cost-per-click and cost-per-conversion; Locations […]
Manage the ad’s approval process in AdWords
Posted on 18. Oct, 2012 by David in Advertising, Adwords, Adwords-SEO
AdWords has developed a supporting system to justify the appropriateness of your proposed ads. So, whatever ad you are designing, must go through the process before being posted in any site. This process is like a circuit breaker that tests all the proposed ads to check whether they are following the specified advertising policies or […]
What Makes Your Website Valuable?
Posted on 14. Oct, 2012 by David in Adwords, Adwords-SEO, SEO, websites
Websites, in nearly any category you could think of, are numerous… But, all of those numbers are not at the forefront of the visitors’ minds. As the competition is global, you need to be smart about what features you include, and what information you provide, while keeping your website to a reasonable size. “Empathy” is the […]
Locate & Add People to Your Ad Groups…
Posted on 12. Oct, 2012 by David in Adwords-SEO
Isn’t it better to catch the attention of customers who already have interest in your products, rather than catching uninterested customers and attempting to interest them? If you can reach the customers who are actually looking for products or services similar to those you are providing, you can expect that those visitors will create accounts […]
Applying Remarketing Techniques in AdWords to Recall Visitors…
Posted on 11. Oct, 2012 by David in Adwords-SEO
If you are using AdWords you can make more attempts to re-attract the visitors who left without making a purchase or otherwise taking the positive action you were hoping for (non-performing). First of all, you should keep records of your visitors and their activities on your site. From there, you can create text ads for […]
Targeting Loyal Customers…
Posted on 09. Oct, 2012 by David in Adwords-SEO
Why are you using AdWords? What are your advertising goals? Chances are, you want to generate a higher return on investment (ROI) through generating more clicks, more traffic, and a higher conversion rate. Your objectives and campaigns can be successful if, and only if, you can effectively segment markets and target them. This text is […]