Facebook appears to have had fewer monthly active users at the start of June than at the start of May in the US and a few other countries — at least according to one data source — even as it has grown bigger than ever worldwide. Tipped off using their own data, the Facebook monitoring site Inside Facebook said “It showed Facebook falling from 155.2 million at the beginning of May to 149.4 million at the beginning of June.”
Our own analysis shows that Facebook is certainly as strong as ever. It also shows that the users did not really go anywhere.
Facebook as told the BBC it had seen a 21% growth for US users on Facebook during May, while the UK gained 368,000 new recruits between February and May. According to comScore, the average amount of time spent on the site was also up, from 21 minutes per day in December 2009 to 25 minutes per day by December 2010.
What seems to be happening is a slow down in the amount of time people are spending on Facebook.