The difference between page two and page one on Google can be tens of thousands of dollars in profit. It does not take much to make the leap, but it will take one week, (seven days), of intense effort. Firstly increasing your SEO position is a long term thing, that can’t be done over night. However, you can do a lot in one week of intense effort. This is a quick guide on how to improve your rank in Google in one week. It won’t increase your PageRank over night, but it might give you a short term bump in position. Here is how you do it;
Day One – Original Content
The first day is the most intense because everything you do here sets you up for the rest of the week. The first thing you have to do is find your two word and three word keyword phrase. This might be “keyword + location” and “adjective + keyword + location”. In this example’s instance, we are going to use “SEO Sydney” and “Cheap SEO Sydney”. You should use Google Keyword tool to find related keywords. You then export the list to excel, and divide the number of local keyword searches by the competition. This will give you an idea of the words that you can target. You should aim for Primary and Secondary keyword targets. So in this instance we will aim for “SEO Sydney” and derivatives as well as “Using Google Keyword Tool” and “Free SEO Tips”.
Next you have to write at least 500 words on the topic for your keywords. They must be original, and they must offer something of value to the reader. You get bonus points for being provocative, clever, funny, outlandish etc. In this example here are some topics we could go with
- Why SEO Sydney is the best
- How SEO Sydney is better than SEO Melbourne
- How to make the most out of SEO in Sydney
- Where to find unique SEO opportunities in Sydney
- The ten commandments of SEO in Sydney
- How Google sucks at SEO in Sydney
And so on. In your 500 word article do as much original research as you can. Find out what other people have written on the topic and link to them. Try to write in a magazine style, with bold words on the important facts. Try to draw some kind of a conclusion about the state of your topic. Try to include your keywords as consistently as possible. You MUST use the keywords in the article title, in the first sentance, and in the meta description.
Post the article on your website. For at least one of your keywords, but at most three, link back to the front page of your website.
Post the article on stumbleupon, digg, mixx, delicious, facebook and twitter.
If you are feeling energetic, write a second piece, of about 200 words, and post that to your website too. Make it on the same topic. Make sure that every link in your second piece links to your first.
Place two links in the footer of your website, or at least at the bottom of every page. One to your article and a second from to the root domain. Both links will use the same keywords as the anchor. This increases the relevancy of your keywords to your website.
Day Two – Primary Links
Today you are going to get as many primary links as you can back to your original article AND your website. First, use the directory finder, ulimate link finder and directory critic, and submit your front page of your website to as many directories as you can stomach. Next use do follow blog search engines and do follow diver to find blogs that have written recently about your topic. You can also use the ASK blog search. When you write a comment, use some of the orignal information you found to beef your comment up. Also mention the fact that you have written about this topic on your website. Make sure your blog comments are interesting and add something to the debate. Google has said it will come down on people that blog spam.
Searching for “Your Keyword + Forum” to find where other people have talked about your topic online before. Take the time to read those forum rules, and read a few posts. Then make an account and start offering your opinion on the events in those forums. Don’t worry about signatures just yet, just make sure you comment enough on the topic you have chosen, in an intellifent way. Try to aim for two or three forums and make up to ten posts in each. DO NOT post links to your website yet. You are still building an idea of what people post and how you can help them with their problems.
Sign up for LinkMarket.net and use your chosen keyword as the anchor for your website.
Day Three – Content Syndication
Sign up for Blogger, WordPress.com, Weebly and Tumblr. Take your original article, cut out the main conclusion, and reduce it down to a 200 word abridged version. Add some small information you have learned from the forum posts and blogs you have read so far. Post the abridged version on your 4 new blogs, making sure all the links back to your orinal website are intact, but also that you link Blogger to WordPress to Weebly and so on.
These blogs are not for SPAM. You are not going to fill these blogs up with the same stuff you post on your website. Think of these new blogs like Twitter to your website. Post short posts about interesting things that might not make it to your own website. Use them to network and share content without cluttering up your own domain.
Content syndication is preferrable to article marketing because a) you retain the content and b) you have a better chance of networking and improving the SERPs of your blog on another domain than a static page stuck deep in a website.
Once you have written the new posts, post those links on Twitter and stumbleupon etc. I would also consider finding other small directories to post links to your new blogs. You should always be as consistent as possible with your keywords and anchor texts.
The main idea here is that you are pushing your content out to audiences that might not read it. You are also doing this in a way that will allow you to control the process.
Day Four – Traffic Building
This is the bit where, hopefully, the clever writing and interesting perspective comes in. This is where you should return to your forums and start asking questions that will get people to answer you in an interesting way. We might ask “What do you the forum readers think about the state of SEO in Sydney”, or “If you were an SEO in Sydney what might you do?” As people start to answer use a link back to your original articles as proof of what you are arguing for. Use the knowledge you have gained to post your link as back up.
Now would be the time to use a link back to your article and your home page in the signatures on the forums. Some of them require you to wait a certain amount of time, which is fine, you just need to make sure you are answering in a clever and inciteful way.
You should also now start to contact the writers of bloggers in your feild and see if you can get them to mention your posts or blog posts in their next post. It helps if you have linked to them or used their material in your original post. Make sure you use this as a chance to start building a good relationship with other bloggers. It will help if you are a leader in your field, or if you have carried out some original research for your article.
Day Five – The trendy follow up
This is the most crucial part of increasing your position in Google. You need to post a follow up article on your website and your new blogs. You can follow a similar process as before, but your topic needs to be different.
First use Google Insights and Tweet Meme to find out ANYTHING that has been trending in the last few days. It has to be AT MOST in the last 3 days preferrably in the last 24 hours. Then write a your new article with “Keywords + Trendy topic”. It could be anything. In our case we might try “Justin Beiber and SEO”. In the past we have written about how marketing applies to the Australian election. Make sure your post is provocative, and out there. This post HAS to be something that will cause a reaction in people, even if it is one with the up-chuck reflex.
Make sure you use the trendy words as the title keywords and the first words in the body. Try to write as much as you can about how your topic applies to the trend, how it influences the trend, what works and what doesnt etc. ONLY link back to your original article and your front page. You can pepper your new article with links to other page about the trendy theme, but nothing else, and try to keep it to pages that have a good page rank.
Again, post the page out to StumbleUpon etc, and Twitter. Make sure you use Twitter three or four times, aiming to get people to read your posts related to the trending topic.
Day Six – Trendy Syndication
Follow through the same process as before posting a cut down version to your new blogs. However when you post this one, focus on the trendy theme. Make sure you have at least 3/4s on the trend, and the other quarter on your topic. Again make sure the only links back are either for the trend, or back to your website.
Post this one out to Stumble Upon etc.
Post something about this in your forums, but this time link to your blogs, not your main page. Say something like “I found this crazy post on Justin Beiber and SEO” etc. The main goal of this post is to improve the SERPs of your original page and your front page of your website.
Day Seven – Analysis
Like all good marketing people, the seventh day is for analysis. Look at your analytics and see if there was any impact. See if there were any keyword trends that was attracting people to your website. Use yahoo search and open site explorer to find out which other pages ended up linking to your topic page.
You should also use this time to look for other topics in your field that you can write about. The more you follow this process, the better your position will be overall.Write down a list of posts you can use in the future. Write a lot of back up posts just for your blogs that are quick and easy posts to keep the content fresh. Read other peoples blogs and comment just for fun, not just for SEO purposes.
We rotate content across about 10 different blogs and our website, with a focus on creating interesting content. We also know that it is a long term prospect. However the main idea is that we can build some SEO properties that gather external links in their own right.
When you are in a competitive SEO market, after a while more PR 0 links just won’t cut it. You have to build ways to get PR3+ links that come back to your website. Quality content is the best way to do that.