The top 14 points to great marketing.
- Be different
- Tell a story
- Connect with a group of people – make an emotional connection
- Lead that tribe
- Be passionate
- Be curious about the tribe
- Connect with other leaders
- Connect with the disenfranchised
- Upset people is ok
- Make Change in that group
- Disrupt the status-quo
- Differentiate or Die
- Of the million products available, people only remember or buy from 150 brands in a year.
- Invent your USP. One that competition does not offer, one that is more than words. It has to make sense in context, based on an idea, and you must have credentials
