Below is a list of all the in-market segments currently available in Adwords, grouped by the market segment;
- Baby & Children’s Products
- Baby & Children’s Clothing
- Baby & Toddler Clothing
- Children’s Clothing
- Baby & Toddler Feeding
- Infant Feeding Supplies
- Toddler Meals
- Child Car Seats
- Childcare & Education
- Childcare
- Early Childhood Education
- Nappies & Baby Hygiene Products
- Pushchairs & Prams
- Toys & Games
- Beauty Products & Services
- Bath & Body Products
- Hair Care Products
- Make-up & Cosmetics
- Skin Care Products
- Spas & Beauty Services
- Tanning & Sun Care Products
- Business Services
- Advertising & Marketing Services
- SEO & SEM Services
- Business Financial Services
- Business Printing & Document Services
- Business Technology
- Enterprise Software
- CRM Solutions
- Collaboration & Conferencing Tools
- ERP Solutions
- Helpdesk & Customer Support Solutions
- Network Systems & Services
- Hosted Data & Cloud Storage
- Network & Enterprise Security
- Network Equipment & Virtualisation
- Network Management
- Web Services
- Domain Registration
- Web Design & Development
- Web Hosting
- Corporate Event Planning
- Office Supplies
- Office Furniture
- Payment Processing & Merchant Services
- Payroll Services
- Staffing & Recruitment Services
- Cars & Vehicles
- Car Parts & Accessories
- Automotive Electronic Components
- Car Batteries
- Car Brakes
- Car Exterior Parts & Accessories
- Car Interior Parts & Accessories
- Engine & Transmission
- High Performance & Aftermarket Car Parts
- Wheels & Tyres
- Car Repair & Maintenance
- Brake Service & Repair
- Collision & Car Body Repair
- Glass Repair & Replacement
- Oil Changes
- Transmission Repair
- Motor Vehicles
- Motor Vehicles (By Type)
- 4x4s
- Classic Vehicles
- Compact Cars
- Convertibles
- Coupes
- Crossovers
- Diesel Vehicles
- Estates
- Hatchbacks
- Hybrid & Alternative Vehicles
- Luxury Vehicles
- Microcars & Subcompacts
- Motorcycles
- Off-Road Vehicles
- Pickup Trucks
- Saloons
- Scooters & Mopeds
- Sports Cars
- Vans & Minivans
- Motor Vehicles (New)
- Motor Vehicles (Used)
- Motor Vehicles by Brand
- Acura
- Alfa Romeo
- Audi
- BMW
- Buick
- Cadillac
- Chevrolet
- Chrysler
- Citroën
- Dodge
- Fiat
- Ford
- GM-Daewoo
- GMC
- Honda
- Hummer
- Hyundai
- Infiniti
- Isuzu
- Jaguar
- Jeep
- Kia
- Land Rover
- Lexus
- Lincoln
- Maserati
- Mazda
- Mercedes-Benz
- Mercury
- Mini
- Mitsubishi
- Nissan
- Peugeot
- Pontiac
- Porsche
- Renault
- SEAT
- Saab
- Saturn
- Scion
- Subaru
- Suzuki
- Toyota
- Vauxhall-Opel
- Volkswagen
- Volvo
- Vehicles (Other)
- Bicycles & Accessories
- Boats & Watercraft
- Campers & Motorhomes
- Commercial Vehicles
- Clothing & Accessories
- Activewear
- Costumes
- Formal Wear
- Bridal Wear
- Suits & Business Attire
- Handbags
- Jewellery & Watches
- Fine Jewellery
- Watches
- Wedding & Engagement Rings
- Lingerie
- Luggage
- Men’s Clothing
- Outerwear
- Perfumes & Fragrances
- Shoes
- Boots
- Dress Shoes
- Trainers
- Swimwear
- Wallets, Briefcases & Leather Goods
- Women’s Clothing
- Computers & Peripherals
- Computer Accessories & Components
- Computer Monitors
- Memory & Storage
- Computers
- Desktop Computers
- Laptops & Notebooks
- Tablets & Ultraportable Devices
- Printers, Scanners & Faxes
- Consumer Electronics
- Audio
- Pro Musician & DJ Equipment
- Speakers
- Stereo Systems
- Camcorders
- Cameras
- Camera Lenses
- Digital SLRs
- Game Consoles
- Nintendo Consoles
- Sony PlayStation
- Xbox
- Home Cinema Systems
- Mobile Phones
- Televisions
- Dating Services
- Education
- Exam Preparation & Tutoring
- Foreign Language Study
- Post-Secondary Education
- Arts & Design Education
- Business Education
- Cosmetology Education & Training
- Technology Education
- Primary & Secondary Schools
- Study Abroad Programmes
- Employment
- Accounting & Finance Jobs
- Career Consulting Services
- Clerical & Administrative Jobs
- Education Jobs
- Executive & Management Jobs
- Government & Public Sector Jobs
- Health & Medical Jobs
- IT & Technical Jobs
- Internships
- Legal Jobs
- Resumes & Portfolios
- Retail Jobs
- Sales & Marketing Jobs
- Temporary & Seasonal Jobs
- Event Tickets
- Concert & Music Festival Tickets
- Performing Arts Tickets
- West End & Theatre Tickets
- Sports Tickets
- American Football Tickets
- Baseball Tickets
- Basketball Tickets
- Football Tickets
- Hockey Tickets
- Financial Services
- Banking Services
- Debit & Cheque Services
- Savings Accounts
- Credit & Lending
- Business Loans
- Car Loans
- Credit Cards
- Credit Reports & Monitoring Services
- Mortgage
- Home Equity Loans
- Home Purchase Loans
- Mortgage Refinancing
- Personal Loans
- Student Loans
- Financial Planning
- Estate Planning
- Retirement Planning
- Insurance
- Car Insurance
- Health Insurance
- Home Insurance
- Life Insurance
- Travel Insurance
- Investment Services
- Tax Services
- Gifts & Occasions
- Flowers
- Gift Baskets
- Holiday & Seasonal Items
- Christmas Items & Decor
- Halloween Items & Decor
- Valentine’s Day Items & Decor
- Party Supplies & Planning
- Event Planning Services
- Party Supplies
- Personalised Gifts
- Photo & Video Services
- Event Photographers & Studios
- Photo Printing Services
- Wedding Planning
- Home & Garden
- Home & Garden Services
- Architectural Services
- Carpet Installation
- Door & Window Installation
- Electrician Services
- Flooring Services
- General Contracting & Remodelling Services
- Home Cleaning Services
- Home Inspection Services
- Interior Design & Decorating Services
- Landscape Design
- Locksmith Services
- Painting Services
- Pest Control
- Plumbing Services
- Roofing Services
- Home Appliances
- Cooking Ranges & Stoves
- Dishwashers
- Microwaves
- Refrigerators
- Small Appliances
- Coffee & Espresso Makers
- Juicers & Blenders
- Mixers
- Vacuums
- Washers & Dryers
- Home Furnishings
- Bedroom
- Home Office
- Home Storage & Shelving
- Kitchen & Dining Room
- Living Room
- Nursery
- Home Improvement
- Flooring
- Kitchen & Bathroom Cabinets
- Kitchen & Bathroom Counters
- Paint
- Plumbing Fixtures
- Tools
- Home Security
- Interior Design
- Curtains & Window Treatments
- Fireplaces
- Lights & Fixtures
- Rugs & Carpets
- Outdoor Items
- BBQs & Grills
- Garden & Outdoor Furniture
- Lawn Mowers
- Pools & Spas
- Property
- Commercial Properties
- Commercial Properties (For Rent)
- Commercial Properties (For Sale)
- Moving & Relocation
- Residential Properties
- Residential Properties (For Rent)
- Apartments (For Rent)
- Houses (For Rent)
- Residential Properties (For Sale)
- Apartments (For Sale)
- New Apartments (For Sale)
- Preowned Apartments (For Sale)
- Houses (For Sale)
- New Houses (For Sale)
- Preowned Houses (For Sale)</li>
- <li>Software
- Antivirus & Security Software
- Audio & Music Software
- Business & Productivity Software
- Design Software
- Drawing & Animation Software
- Photo Software
- Tax & Accounting Software
- Video Software
- Sports & Fitness
- Fitness Products & Services
- Exercise Equipment
- Fitness Classes & Personal Training Services
- Gyms & Athletic Clubs
- Outdoor Recreational Equipment
- Camping & Hiking Equipment
- Fishing Equipment
- Sporting Goods
- Golf Equipment
- Winter Sports Equipment & Accessories
- Telecom
- Cable & Satellite TV Providers
- Internet Service Providers
- Mobile Phone Service Providers
- Travel
- Air Travel
- Bus & Rail Travel
- Car Hire
- Cruises
- Hotels & Accommodation
- Holiday Rentals
- Trips by Destination
- Trips to Asia-Pacific
- Trips to Europe
- Trips to Latin America
- Trips to Middle East & Africa
- Trips to North America
How In-Market Audiences Work
So what makes an in-market audiences? Google uses real-time data to categorize a potential customer with intent to buy. Google will factor in metrics like:
- Browsing History
- the proximity and frequency of visits
- Related Ad clicks
- Conversion metrics
These audiences are designed for advertisers focused on getting conversions from customers most likely to make a purchase. In-market audiences can help drive remarketing performance and reach consumers close to completing a purchase.
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