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Culture’s all that invisible stuff that glues organizations together, and it trumps strategy every time. So how do you build a strong, powerful, digital culture? One that can respond to changes and challenges. One that grows as fast as the need?

Terry Deal and Arthur Kennedy wrote a book called Corporate Cultures: The Rites and Rituals of Corporate Life, explaining company culture has four essential ingredients:

  • Values/beliefs – set the philosophy for everything a company does, essentially what it stands for
  • Stories/myths – stories are about how founders/employees get over obstacles, win new orders…
  • Heroes – what gets rewarded and celebrated, how do you become a hero in the organization
  • Rituals – what and how does a company celebrate?

All these ingredients build and reinforce the culture that you want, but what is important in a digital culture? Read More Here


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