Promoting a status update appears to start at $5. These paid promotion updates will only show up for fan pages that you already “Like.” Highlighted status updates would get prominent placement like sponsored stories but will be displayed only to the user’s friends. Facebook is the largest social network in the world with more than 900 million monthly active users. Facebook users in New Zealand were offered a chance to promote their update for about $1.80 New Zealand dollars (or roughly $1.42 U.S. dollars).
After the semi successful Facebook IPO, it will be interesting to see what direction the platform takes with growing its advertising revenue.