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On every piece of marketing you produce you should be focusing on a call to action. You must compel your readers/listeners to take action, otherwise you are missing out. I would even argue standard “Branding” marketing should include a call to action somewhere.

So what makes a good call to action?

  1. Timely/Time focussed. Give your readers a reason to pick up the phone/email right then and there.
  2. If you don’t have a special on, or an offer, make one up.
  3. The focus is on the action. “Call this number” “Hit send on this button”. A web address on its own usually does not function well enough as a call to action.
  4. The call to action is easy to see, read and understand. On a website the best place for a CTA is the top right hand corner.
  5. People know what they are asking for/to do. They are contacting you for a consultation, or they are going to get a phone call from you etc etc.

What ideas do you have for a good call to action?


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