Why Businesses Need Social Media – (How Microsoft Used Reddit)

Posted on by in Marketing

First, social media is not social networking. Facebook is not Digg.

Microsoft used Reddit to find out how they could improve their service. It could have been a farce, but they got some great feedback on how they could improve their service.

Social media generates more pageviews than any other media, it makes sense to use social media to market and research.

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