We aim to become the best marketing blog in Sydney, well we think so anyway. Nearly two years ago we wrote a post about the best marketing blogs in Sydney, and we included some 36 blogs that were active and posting interesting content. Sadly, we could now only find 10 of those original websites that are still blogging or writing regularly. Most blogs stopped posting sometime mid last year, and a large portion no longer exist at all.
This year we have decided to do it all again, although this time, we are going to be a little more strict. First we are looking for blogs that have posts at least three times a month in the last six months. That means if a blog has not been updated since before Christmas, it is not going to make the list. Second we are looking for websites where the blog is a main feature, so a lot of businesses that use the blog as a way to promote other services are not going to make the list. Lastly we are looking for at least some current content. Blogging about this vs that is fine, but unless there is something that shows currency, the blog will not make the list. Also, as a change from last year, we are looking only for blogs, not magazines or online publications.
Obviously if you think you have a blog worth talking about, and you want to see it here, just leave a post in the comments, and we will take a look.
Again, in no particular order;
By Gavin Heaton, author of Servant of Chaos.
Just when you think there can’t possibly be ANOTHER social network to add to the crowded list – along comes Pinterest. Not only has Pinterest been able to garner an audience – it’s one of the fastest growing social networking sites in history, generating 11.7 million visits in the month of January.
It is the goal of every business owner to target maximum number of people and they use different techniques such as online marketing and advertisement for achieving this goal.
How to create a media list
Catriona Pollard – Tuesday, March 06, 2012
Do you want to generate publicity for your business with a media release? Then you need to create a media list and start pitching your release to the right journalists.
Last week went by like the speed of light in the seat of Internet and technology. Now let’s reflect on our submersion in the Internet marketing brain trust we call SMX West 2012. Between me and guest liveblogger Kathy Long, 15 conference sessions were reported here over the 3 day event. Plus, video interviews will be coming soon!
March 6, 2012
Have you heard the saying a picture paints a thousand words? Well your business can do just that on Pinterest.
May 11, 2010
A short while ago I attended Perry Marshall’s Ultra-Advanced Pay Per Click Marketing Seminar in Maui, Hawaii. The price of admission was $5,000. Plus flights and accommodation.
Written on March 2, 2012
Watch how Craig Macindoe makes $15,000 in his restaurant on a Wednesday night while it is pouring down with rain and his competitors are struggling to fill a table. Oh also watch out for when he explains how he will add $400,000 to his profits this year too. Some people just cant seem to get their heads around the fact there’s a recession on!
Posted by Matt Freedman on February 16, 2012
Author Steven Berlin Johnson offers a theory of where great ideas come from. Steven is the best-selling author of six books on the intersection of science, technology and personal experience.
Written on February 21, 2012 by Anne
From a marketing perspective, technology has changed the way our customers live and communicate. As marketers we need to understand just how this occurs and shape our products and services accordingly.
Mar 6, 2012
If you’re not aware of the current little storm occurring about Pinterest (a virtual pinboard) and how some informed commentators are saying that Pinterest’s Terms section means that members are solely responsible for what they pin and repin and that they must have explicit permission from the owner to post everything or else risk being sued.
Social Network Wars
Jan 23, 2012
In our technology-driven world, social networking sites have invaded the lives of billions of people worldwide. Rarely would you see someone who has not yet engaged or created a profile in at least one of these sites.
Ok it’s a cliche but we are taking Sydney by storm. There has already been lots of interest in the unique offering that is Sydney Marketing Services, from newly signed clients to potential clients and referrals, to businesses wanting to join us through to media wanting to promote this exciting new venture.
Posted on Google+ account and Twitter earlier today:
You know you’ve been blogging too long when a family member asks for parenting advice and you write a 10 Point Answer, start brainstorming catchy titles and considering adding images and further reading.
The responses I got were pretty funny from others who had had similar experiences, so I thought it might be a fun one to open up here on the blog.
Posted by Steve Sammartino on March 6, 2012
You may remember that I met a guy on line called Raul – the Rocketeer from Romania which I posted about. Well we did our project up. Which was not just fun, but a world first. Again it wasn’t a revenue project, just a fun cool thing that is possible with the all cheap technology we have today.
The Public Relations Society of America (PRSA) has crowdsourced its new ‘official’ definition of the discipline of public relations.
* drum roll * HERE IT IS:
Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.
It was no small feat to get to this point in terms of coming up with a definition of PR that accurately reflected the profession as it’s practised today.
MARCH 2, 2012 BY IVAN LUTROVIN
Despite the ongoing spin by our government, most business people know that we’re going through some tough times economically. But even though making a decent buck as a professional web designer has never been harder, it’s also important to remind ourselves not to undervalue our skills.
by Jennifer Frahm
Following January’s inclusion of Angry Birds into a post title, pop culture gets another swing at bat with the Hitchhiker’s Guide to the Galaxy’s Babel Fish mention in a post on change agents and change leaders! The pinterest craze also drives a look at how content curation may be more important for change communicators than we might think.
Posted by Sarah Mitchell on 25 February 2012
Have you heard about the skill shortage in the resource industry? Regardless of where you live, nearly every country with natural resources is battling to find skilled professionals to fill the roles. Australia, Canada, South Africa and many more countries are courting a small, transient, global workforce of engineers, geologists and metallurgists to keep their mining, oil and gas, and energy operations running. What can these major corporations do to secure the right talent? If you’re Rio Tinto, you turn to content marketing.
March 2, 2012
It’s been a big week on Facebook this week. They’ve rolled out the new Facebook timeline for fan pages. Don’t worry, the changes won’t come into effect until March 30 2012. But get ready. This is a big update.
Posted on February 28, 2012 by Kate Kendall
Kate Kendall interviews Thom Chambers – a writer, micropublisher, explorer and founder at Mountain & Pacific.
Congratulations on the launch of Mountain & Pacific, what is micropublishing to you and what magazines do you create? As the word suggests, micropublishing takes traditional publishing and shrinks it.
Ross Dawson, March 5, 2012 at 11:46 am
It strikes me that in these these confused and confusing times we should lay down clear thoughts about what we believe in. I am mustering my thoughts across a number domains to express what I think is important. However one of the questions is what to call these statements. On the face of it ‘Manifesto’ is an admirable description.
The keys to building a successful landing page
February 13th, 2012 by mark
As an eCommerce web development company, we produce a lot of large scale websites for bigger clients seeking a profitable and manageable long term solution. Occasionally, we also work with a number of smaller businesses who are looking to get the most out of their online experience. This work generally entails a lot of paid-per-click marketing and landing optimisation. If you’re not familiar with landing page optimisation, it can be summarised as a the construction of a sales driven web page that utilises a number of research-backed techniques designed to engage and entice the user into a goal or a sale.
Tuesday, February 14, 2012@ 3:23 PM
Author: Nigel Burke
I was recently interviewed for the Sydney Morning Herald on the topic of app building. As the title suggests, the theme was ‘Website or app: what should start-ups build first?” This is a question that many start-ups ask themselves, as apps are starting to become so popular that some start-ups start by building their apps, before they even have a website.
Google+ has recently launched business pages and the good news is they can really help your search engine optimisation if you set them up with keywords in mind. And what’s even better – they are relatively simple to set up (but, like Facebook, you do need a personal profile first).
Wednesday, 07 March 2012 06:23
Written by Mellissah Smith
About 10 years ago, I was in New York for a holiday and by chance, I happened to be in town when there was an entrepreneurs event with Jack Welch. I sat down with my friends who were also in business and watched Jack Welch talk about his story of how he changed GE and his philosophies on business.
It’s often difficult for small businesses to build credibility, instilling the perception of reliability in consumer’s minds. Owner-operators, particularly contractors and those in the service industry, generally publish their mobile phone number in newspaper ads, on their websites and on their vehicles. That’s what you are supposed to do and the phone number should be prominent!