Sample Press Releases

Posted on by in Marketing

Sample Press Release 1

 

“6 Small Food Portioners”
• Another great product from the award winning range.
• Easy to prepare, store and serve
• Individual pots click together for easy filling and storage
• Safe to go straight from the freezer to the microware
• Special pen included for writing contents on the pot
• BPA and Toxin Free
FOR IMMEDIATE RELEASE:

Brother Max is proud to introduce the Brother Max 6 Small Food Portioners.

The Brother Max 6 small food portioners are made up of individual pots that click together. Parents can un-click a pot from a batch in the freezer, defrost in microwave, serve food straight from the pot and then throw in the dishwasher.

It is easier to pour purée food straight from the pan, so the Brother Max pots click snugly together so there are no gaps for food to drop in to, and their lids stay open so they will not get in the way.

Because parents may need to transfer the frozen purée into a bowl, they can just press on the base with their thumb and it pops out easily. As frozen food all looks the same Brother Max has included a pen for writing contents straight onto each pot.

Summary of features – Food Portioners.
* Easy to prepare
* Store and serve
* Individual pots click together for easy filling and storage
* Safe to go straight from the freezer to the microware
* Special pen included for writing contents on the pot

Brother Max’s innovative solutions to the challenges of parenting are available in Specialty Baby Stores and selected national department stores. For stockist information, please contact Born with Style – 02 9969 3570

About Brother Max
Brother Max was created by a committed team of parents with over 30 years combined product innovation experience between them. As they each became mums and dads, they realised just how difficult some of the tasks facing every parent could be, so they got together in 2005 to create Brother Max Limited.
Since then they have focused on designing products exclusively for babies and toddlers which provide genuinely innovative solutions to everyday parenting challenges.
Brother Max wants to make everyday tasks simpler and less time consuming by providing parents and their little ones with easy to use, high quality, well designed products, along the way creating the most innovative baby and toddler brand in the world.
Three little words – simple clever ideas.

For further information:
Visit www.brothermax.com.au , to view 30sec movies.

 

Sample Press Release 2

“6 Small Food Portioners”
Media Contact – kevin@bornwithstyle.com.au – 02 9969 3570 www.brothermax.com.au
• Another great product from the award winning range.
• Easy to prepare, store and serve
• Individual pots click together for easy filling and storage
• Safe to go straight from the freezer to the microware
• Special pen included for writing contents on the pot
• BPA and Toxin Free
FOR IMMEDIATE RELEASE:

Brother Max is proud to introduce the Brother Max 6 Small Food Portioners.

The Brother Max 6 small food portioners are made up of individual pots that click together. Parents can un-click a pot from a batch in the freezer, defrost in microwave, serve food straight from the pot and then throw in the dishwasher.

Parents have said “The little pots click on and off easily, and have easy open lids that lift up but also close firmly so her travel bag does not get messy!” Other fans of Brother Max have said, “These are really great to start the weaning for the DIY mum.”

It is easier to pour purée food straight from the pan, so the Brother Max pots click snugly together so there are no gaps for food to drop in to, and their lids stay open so they will not get in the way.

Because parents may need to transfer the frozen purée into a bowl, they can just press on the base with their thumb and it pops out easily. As frozen food all looks the same Brother Max has included a pen for writing contents straight onto each pot.

Summary of features – Food Portioners.
* Easy to prepare
* Store and serve
* Individual pots click together for easy filling and storage
* Safe to go straight from the freezer to the microware
* Special pen included for writing contents on the pot

Brother Max’s innovative solutions to the challenges of parenting are available in Specialty Baby Stores and selected national department stores. For stockist information, please contact Born with Style – 02 9969 3570

About Brother Max
Brother Max was created by a committed team of parents with over 30 years combined product innovation experience between them. As they each became mums and dads, they realised just how difficult some of the tasks facing every parent could be, so they got together in 2005 to create Brother Max Limited.
Since then they have focused on designing products exclusively for babies and toddlers which provide genuinely innovative solutions to everyday parenting challenges.
Brother Max wants to make everyday tasks simpler and less time consuming by providing parents and their little ones with easy to use, high quality, well designed products, along the way creating the most innovative baby and toddler brand in the world.
Three little words – simple clever ideas.

For further information:
Visit www.brothermax.com.au , to view 30sec movies.

Sample Press Release 3

Creative Development finds that millions of business websites are vulnerable to cyber attack
• WordPress is used by approximately 60 million websites worldwide
• Many businesses don’t update their website, because they don’t know how.
• Old WordPress installations are have security flaws
• An attack could result in their customers’ details could be stolen
• A compromised website could pass a virus on to their customers
Wordpress is the most popular Content Management System on the web. It is free to download and is a versatile and easy to use system that allows anyone to build and maintain a website. With some design changes you can build a website that looks as good as any other. It is estimated that 16% of the world’s top 1 million websites use WordPress.
However with that popularity there is a greater risk that the system will be targeted by hackers. All web platforms have vulnerabilities, and can be attacked by malicious agents. However WordPress has had some specific vulnerabilities exposed over the last few months. The system is always being updated by the WordPress group, however businesses have to update their website themselves. A lot of businesses either don’t know how to update their installation, or forget to.
This leaves their website vulnerable to attack. If the website is hacked there are a range of symptoms and side effects that can occur. The first sign, for most businesses, that their website has been hacked is when it is already too late. Google will usually post a warning in the search results, and through a user’s browser, that a website has been infected. This will warn many users away, and will cause the business to lose customers. By then the website has already been altered by the hacker, and action needs to be taken. At this point, customers’ details could be stolen, business information could be stolen, or even viruses could be passed on to anyone who visits the site.
The best remedy is to keep a WordPress installation up to date. In most cases, this can be carried out easily through the administration panel, and there are notifications that help you through the process. Some custom builds cannot be updated in this way, and require a manual upgrade. If a website is infected, the only real option is to carry out a fresh installation of the theme and the core. In some instances expert help is required.
“A WordPress expert can help a business with preventing an attack, and helping recover from an attack,” said Robert Steers, owner of Creative Development. “They can make sure an installation is up to date and has the latest protection against attack.”
“Software is available that monitors a site 24 hours a day and regular backups will help get a business running again quickly if it is attacked. No website is 100% secure from malicious agents, however vigilance is key, and a good developer can help prevent most attacks”.
About Creative Development
Creative Development is a Sydney web design and internet marketing agency. Over the last ten years we have created marketing campaigns from end to end for clients in a range of industries, from distributors to consultants, selling building products to real estate and recruitment. Their campaigns use a variety of methods, including Google Adwords, SEO, Direct Mail, Web Design and eCommerce.

Sample Press Release 4

 

“Cloud computing couldsave businesses up to $625 billion over five years”

Media Contact – rsteers@creativedevelopment.com.au – 0416360814 www.cloudaccountingaustralia.com.au
• Moves to cloud software expected to produce the next stage of growth online
• Cloud software reduces operating costs for all businesses
• Large businesses beginning to move IT licenses online
• 25% cost reductions experienced in some industries
• 70% fewer resources required to maintain cloud software vs traditional licenses
• Cloud software also brings extra benefits to users such as security and reliability
FOR IMMEDIATE RELEASE:

Most businesses site cost savings as a key driver for moving their software online. In some case studies there was an average savings of 25 percent across IT services which could translate to more than $125 billion per year. In several in depth surveys, it was found that cloud software also allows businesses 70 percent fewer resources to administer/run the cloud application versus traditional applications.

A recent review of case studies by Cloud Accounting Australia has found that there are far reaching benefits for moving software into the cloud or virtualising online. Trend Micro has shown how there are increased security benefits to cloud software, and IBM has shown how virtual servers can reduce operating costs for IT hardware an infrastructure.

Recently, Microsoft produced case studies that showed how cloud IT deployment and management activities can reduce the time and cost involved. Centralized systems management and application virtualization are designed to streamline IT deployment and management activities can not only save money, but free up resources to support a more agile, responsive organization.

“Cloud Software is an opportunity for small and medium businesses to use state of the art technology with very low operating costs,” said Michael Kuster, CEO of Cloud Accounting Australia. “Over the next few years, we expect to see a range of businesses reducing their operating costs by moving their bookkeeping, accounts and financial reporting online.”

About Cloud Accounting Australia

At Cloud Accounting Australia we believe that the accounting industry and what businesses expect from us as their advisors is drastically changing. The time has come where general tax compliance work is becoming a commodity and we see our clients needing us for more value added services.
With technology advancing fast and Cloud Accounting solutions now available we are able to offer our clients a much lower cost service than traditional accounting firms (with no compromise in service levels!) .
For more information on products contact us on 02 8003 7275.
For further information:
Visit www.cloudaccountingaustralia.com.au , to find out more
For press information, Robert Steers – rsteers@creativedevelopment.com.au

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