Marketing without focus is like a band without a conductor. A lot of small businesses go for the “All of the above” approach to marketing, where they do anything and everything that gets all of their details out there. All their advertising looks like something out of the Yellow Pages, because it has LOTS of calls to action, instead of one strong focus.
Focus your call to action.
Focus your product offering
Concentrate your marketing on two areas, one online strategy and one offline strategy.