How To Write Subject Lines That Convert

Posted on by in Advertising

  1. Make the subject surprising to the reader. Think; Man Bites Dog
  2. Sell your biggest benefit in the shortest number of words
  3. Use a time based call to action
  4. Attract people that want to buy, not speculators. Sell the product, and the sizzle, not the industry and the generic.

Let us know what you think about this article!