How To Write Subject Lines That Convert
Posted on 29. Mar, 2012 by Robert Steers in Advertising
- Make the subject surprising to the reader. Think; Man Bites Dog
- Sell your biggest benefit in the shortest number of words
- Use a time based call to action
- Attract people that want to buy, not speculators. Sell the product, and the sizzle, not the industry and the generic.
