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When making the case for content marketing, it is often not the marketers or the writers who have the final say on the content. Subject experts, heads of technical departments, figureheads all want their voice to be represented in their own way, often ignoring the needs of the reader.

I looked at around 3000 pages spread across several sites, and compared a few measures of readability with engagement. There were a few clear trends that have emerged.

What are your content KPIs? Read More Here


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