Marketing

Magazine Publishing on the iPad – Hit or Miss?

Some newspapers are claiming over the weekend that new iPad applications could revive the declining publishing industry. Althought the Financial…

The best marketing blogs in Sydney

We aim to become the best marketing blog in Sydney. We are going to produce the most interesting, on-trend, valuable…

Has the Oil Spill Damaged BP’s Brand?

Since moving from British Petroleum to Beyond Petroleum, the BP brand has grown in strength and recognition. Until a few…

Cleaning Business Marketing Ideas

Marketing your cleaning business can be a dirty job sometimes. Large commercial business often end up competing on price, which…

Creative Ideas For Better Food Marketing

The White House has come forward and said there is too much marketing of unhealthy food aimed at children. In…

FIFA Shows Good Control

The news coming out of South Africa is, if you are not sanctioned by FIFA, you can forget about trying…

10 ways plumbers can improve their direct mail flyers

Every week we receive up to 5 different flyers from local plumbing companies offering their services. Every week different companies…

Kates Party – A social marketing lesson

Kates Party, for those that are unfamiliar, became a social media sensation last week. Prankster David Thorne of 27b/6, Tweeted…

Tough Mudder – A Marketing Case Study

Tough Mudder is every action man’s fantasy. It is a grueling seven mile race through muddy hills, cold water and…

Hidden Pizza Restaurant – A Wasted Opportunity

For those that have not followed the social media buzz, here is a brief outline on what “Hidden Pizza Restaurant”…

10 ways restaurants can improve their direct marketing

There are a few things that EVERY direct marketing flyer MUST have in order to improve your chances of the…

AOL might dump Bebo – marketing laws still stand

AOL purchased Bebo for $850 million two years ago, it now looks like they are going to reduce focus on…