Marketing

9/10 People Like Brands on Facebook

A new survey conducted by Exact Seek has found that 90 percent of people using Facebook have become “fans” of…

Facebook Advertising – Find Managers

Facebook, and for that matter MySpace too, has the stigma of being just for kids and people who have just…

How To Increase Web Traffic & Boost Leads (a dentist’s guide)

SEO experts seem to claim all the time they know the number one secret to building your position in search…

Pictures worth a thousand words – Direct Mail rule #1

The is really only one rule to direct mail pieces that surprise, and that is creativity. We get hundreds of…

How To Save Disappearing Brands

24/7 Wall Street, via The Huffington Post has written a list of 10 brands that will disappear by next year….

Most Valuable Google Adwords.

Google Adwords cost creep is becoming a major concern for advertisers, and it is one of the major motivators behind…

Online Advertising Comparison – StumbleUpon

This is the second part in our ongoing series comparing online advertising, with a focus on social media. Last time…

Using Seduction in B2B Marketing

Good marketing is a lot luck the art of seduction. Convincing a new business to purchase your product or service…

Online Advertising Comparison – SMH.com.au/Fairfax

We have decided to create an ongoing series of posts on the choices available to marketers for online advertising. Over…

Creating Word Of Mouth – Generating Buzz

All marketing campaigns should also promote the spread of your message via word of mouth. “Word of Mouth” is the…

Beer Marketing = Slow Marketing – How Fosters Got it Wrong

Late last week Fosters signalled its brewery division was up for sale. After pursuing a mixed business model of wine…

Direct Mail For Lawyers Guide

Direct Mail can be a powerful way for lawyers to get information to potential clients. Even in the age of…