After researching Google and their use of local citations for reviews etc, we discovered that they are using blog postings and forum posts as references for some listings. This further reinforces what we have said before about making sure your address is used in all of your listings as often as possible.

So far we have seen several listing referring to BlogSpot reviews, or other related industry news sites. We have seen references to this blog post and this forum thread. Right now if you do a search for Sydney Restaurants, the top ten listings all have some reference to websites other than the traditional Yellow Pages type listings.