What is Optimum Keyword Density?

Posted on by in Marketing

We have three quick tips for those that worry about keyword density:

  1. Write naturally first, if your copy is not readable, it will not convert, voiding the point for SEO in the first place
  2. Be consistent. If you are talking about “pressure washing” don’t talk about “professional cleaning” more than the target keyword (although don’t ignore rule number one)
  3. Read your copy, if it sounds like you are a broken record, change the copy to make it read better.

Keyword density is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page. In the context of search engine optimization keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

Many people believe that Search Engines do not worry about Keyword density. Rand Fishkin has said that modern search engines have never used keyword density. A recent article by respected SEO and Blog expert, Wayne Hurlbert, suggests that Google sees pages with a keyword density of greater than 2% as sp@m.

I think that the first three rules we have written stand. The main aim of consistency is that you can include key semantic elements such as H1 and bold writing to reinforce what your page is about.

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