Just thought I would post some interesting stats that came out of Google Engage today;
On average a user will visit 16 sites before purchasing.
The Average time taken from the first to the last site depends on the industry, but for instance it it 27 days for clothing purchases (this means your usual 30 days for offers may not be enough).
On average 1 in 10 travel purchases have 50+ sites used in research.
29% of clothing searches start with generic keywords.
Search is not linear – it takes a few searches mixing the keywords.
89% of search traffic generated by ads is not replaced by organic search.