Productisation

Posted on by in How To

Selling the invisible is becoming more important as more businesses break down barriers and move their offerings into web based, 24/7, solutions. The difficulty is that without a tangible demo, or without something that people can play with, how do you describe and sell the services?

To be successful in productization efforts, a firm has to be able to balance how they create services, and their ability to sell. 

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