Today, your site is sitting in the same place in the SERPS as it was yesterday, last week, last month. Frustrated? You should be! Yes, your SEO training and knowledge, or lack of it, will most likely be the reason. Going out on the proverbial limb and assuming that all of your content is optimized for your reader and the engines, why, then, is your site lagging in the search results? Take a look at the list below of some effective advanced SEO techniques that should help your site find its way to the top of the results.
ADVANCED SEO TECHNIQUES
As the rules for advanced SEO change, you can expect to see your site rise, fall, and rise again in step with the changes. With the Panda/Penguin updates that literally put some websites out of business in the past few years, it’s advisable to stay up to date on any changes that are planned.
· SILOING CONTENT – First on paper or in a spreadsheet, assemble your content into categories that are linked to each other, preferably with each main category a keyword. Below each main category, add child pages that contain links to each main category, with all pages or posts linking to the home page. The end result is that each page will contain two links. One that links to the main category of that “silo”, and one that links directly back to “home”.
· SPLIT A/B TESTING – It’s great to know exactly how your site is doing, but why wait to see what works? Try creating two versions of say, a landing page, and give each one a portion of the traffic to your site. You will quickly learn what is working and what isn’t.
· TWITTER ANALYTICS – Using Twitter Analytics, you can begin to learn about how much your content is shared across the Twitter network. This will also show you much traffic your site is receiving via Twitter.
· WIDGET BAIT – This is a great way to build links. Create easy and fun puzzles that ask a simple question. When the reader clicks through to read the answer, two things happen. First, the reader is prompted to sign up for your offering, or they can opt out and get just the answer. Most people will want just the answer, and when they get the answer, they are presented with the HTML code they can embed on their site so they can share their answers with others.
· BUILD YOUR ONLINE REPUTATION – Use social networking wisely to update your followers about your business, via Facebook, LinkedIn, and MySpace for example. Create pages that engage your readers with great content.
WRITE KILLER HEADLINES – Instead of “dreaming “ up a headline for your post or your article, remember why you’re writing in the first place. Because the headline will make a “first impression” on your reader, you need to make it memorable. The headline must mention a problem that resonates with the reader. Once the reader is drawn in, add another tidbit that will promise them you can solve their problem in a given amount of time, or it may impress upon the reader that time is running out to solve their problem. An example of this is, “Do You Know The Seven Warning Signs Of Alzheimer’s Disease?” In other words, mention a problem with a time component, followed by your solution to the problem.