Remarketing with Google Adwords

Google Adwords Remarketing is a new(ish) feature that allows you to target people who have visited your site already. Google sells it as a way to “cross-sell, up-sell, and promote other relevant products: surround sound systems or DVD players, for example.” Just a note, you can target people with Remarketing regardless of source. A customer …

Google Adwords Cost Falls 30% In Australia

We have been tracking the cost of advertising using Google Adwords for well over a year now. Using a basket of keywords that range from “Plumbing” to “Business Supplies”, we have been looking at the average CPC and the competition for over 90 different keywords. Comparing the costs to advertise on Google for those keywords …

Increase Quality Score – How to Cut Your Adwords Costs

Adwords Quality Score – Why Should You Care? There are two key reasons why you should care about the Quality Score of your ads. First, the top spot, at the very top of Google searches, is reserved only for ads that have high Quality Score. If your ads have a low quality score, you will …

Can organic search traffic entirely replace Adwords?

When using Google Adwords, the key question for high traffic websites is, if I stop using Adwords, will I still get an equivelant level of traffic. In what Google are calling “Search Ads Pause Studies”, a group of researchers observed organic click volume in the absence of search ads. They compared 400 studies of Adwords …

78 Great Reasons to Use Google Adwords

To celebrate the fact that I am now a Google Adwords Qualified Individual, I thought I would go through 78 great reasons to advertise with Google Adwords. Easy to use No special marketing or advertising knowledge required No design expertise required Hundreds of pages of help files Hundreds of pages available on how to increase …

Google Adwords Case Studies – Online and Offline Retailers

Using Adwords for Online Retailers 17% increase in iPhone visits 50% increase in the average order 6:1 return on Google Adwords 530% overall return-on-ad-spend for computing category ($5.30 in sales for every $1.00 of search media) Search ads targeted to top 25% of markets based on specific store attributes produced 1,090% return-on-ad-spend for computing category. …

Tips to improve your Google Adwords Performance

As we have just spent the day with Google Sydney, I thought we would share Google’s own top 5 tips for improving your Google Adwords performance. Segment and structure your ad groups The biggest dictator of the amount you pay for each keyword is the quality score. You quality score is based on the keyword …