Adwords

Google Adwords with Chinese Characters

Ad Text Using Double-Byte Characters With AdWords you can create ad text using double-byte characters, such as those used in…

The Importance of Mobile Commerce/Mobile SEO

As mobile technology continues to accelerate, our phones are quickly becoming indispensable shopping tools. Whether researching a product or comparing…

5 Google Adwords Tests Worth Doing

Refining your adwords campaigns can lower your CPC and increase your conversion rate. Here we go through 10 quick ways…

Average Cost of Adwords Plateaus

  Every now and again we compare the cost and competition of using Google Adwords across three key markets, Australia,…

Facebook Advertising vs Google Adwords

Facebook Facebook reaches 37% of the Australian population, with people spending an average of 20 minutes on the site per…

Ways To Use Google Remarketing

We already visited Google Remarketing┬áso we thought we could run through some clever ways to use it in marketing. All…

Remarketing with Google Adwords

Google Adwords Remarketing is a new(ish) feature that allows you to target people who have visited your site already. Google…

AIDA Keyword Choices

When moving through the buying cycle, the purchaser uses particular keywords in their search for answers. The goal of a…

Google Adwords Cost Falls 30% In Australia

We have been tracking the cost of advertising using Google Adwords for well over a year now. Using a basket…

Increase Quality Score – How to Cut Your Adwords Costs

Adwords Quality Score – Why Should You Care? There are two key reasons why you should care about the Quality…

Can organic search traffic entirely replace Adwords?

When using Google Adwords, the key question for high traffic websites is, if I stop using Adwords, will I still…

78 Great Reasons to Use Google Adwords

To celebrate the fact that I am now a Google Adwords Qualified Individual, I thought I would go through 78…