Social Media

Companies that measure social media

With all the growth in Social Media right now, it is inevitable that someone will try to measure its effectiveness….

How to game Reddit – or not.

Reddit is not Digg. On Digg, it used to be about knowing the right users to get your story promoted…

10 things your restaurant website should do

Restaurant websites should serve multiple functions. Primarily, they are they a point of contact. However they should also give your…

20x click through, 1c per click advertising

What has 20x click through and costs less than 1c per click (and marginally decreasing?) Twitter advertising. Last week we…

The Australian Election – Who has won on the internet?

All politics is local, unless you are on the Internet, in which case it is local and global all at…

Old Spice Commercial – The Making of a Modern Legend

If you have been living under a rock, you probably don’t know who the rugged man is above. This is…

9/10 People Like Brands on Facebook

A new survey conducted by Exact Seek has found that 90 percent of people using Facebook have become “fans” of…

Facebook Advertising – Find Managers

Facebook, and for that matter MySpace too, has the stigma of being just for kids and people who have just…

How To Save Disappearing Brands

24/7 Wall Street, via The Huffington Post has written a list of 10 brands that will disappear by next year….

Online Advertising Comparison – StumbleUpon

This is the second part in our ongoing series comparing online advertising, with a focus on social media. Last time…

Online Advertising Comparison – SMH.com.au/Fairfax

We have decided to create an ongoing series of posts on the choices available to marketers for online advertising. Over…

Twitter Advertising – Now only on Twitter? – Twitter cuts the cord

With a claimed focus on “clarity and focus” Twitter have moved to effectively ban third party advertising on their network….