9/10 People Like Brands on Facebook

A new survey conducted by Exact Seek has found that 90 percent of people using Facebook have become “fans” of a brand. This virtually proves without a doubt that a balanced, multi channel, integrated marketing program is what every business should be engaging in. With success stories like Rita’s Italian Ice how can any business …

Facebook Advertising – Find Managers

Facebook, and for that matter MySpace too, has the stigma of being just for kids and people who have just had a baby/got engaged/married etc.  However, its reach has spread beyond its college campus roots of and more and more “C-Level” users are signing on. We did some analysis of the users of Facebook, and …

How To Save Disappearing Brands

24/7 Wall Street, via The Huffington Post has written a list of 10 brands that will disappear by next year. Given that is only 6 months away, we thought we would give some of those companies some advice as to how they can turn their company around, if they dare. Readers Digest Citing some dismal …

Online Advertising Comparison – StumbleUpon

This is the second part in our ongoing series comparing online advertising, with a focus on social media. Last time we received a prompt reply from the Sydney Morning Herald, this time round we have spoken to StumbleUpon.com. StumbleUpon uses ratings from its users to create opinions on website quality. When a user “stumbles”, they …

Online Advertising Comparison – SMH.com.au/Fairfax

We have decided to create an ongoing series of posts on the choices available to marketers for online advertising. Over the last week we sent a set of questions to several different websites and online platforms, asking them a series of questions about the what, how and why of advertising with them.  We have chosen …

Twitter Advertising – Now only on Twitter? – Twitter cuts the cord

With a claimed focus on “clarity and focus” Twitter have moved to effectively ban third party advertising on their network. Businesses such as Ad.Ly, who have been competing with Twitter for advertising dollars, will no longer be able to sell tweets through the network, or else be in contravention of the terms of service. It …

Kates Party – A social marketing lesson

Kates Party, for those that are unfamiliar, became a social media sensation last week. Prankster David Thorne of 27b/6, Tweeted out to his 27,000 followers: “Yay. Kate’s having a party in her small apartment. Hit attending & give the host an aneurysm.” on April 21st. The party was non-existant, but the tweet attracted the RSVP’s …

Hidden Pizza Restaurant – A Wasted Opportunity

For those that have not followed the social media buzz, here is a brief outline on what “Hidden Pizza Restaurant” was all about. At the start of April, an alleged Tony Fazio started a marketing campaign saying if you found his Hidden Pizza Restaurant, you could get free pizza. Who doesn’t like FREE PIZZA? Melbourne …

AOL might dump Bebo – marketing laws still stand

AOL purchased Bebo for $850 million two years ago, it now looks like they are going to reduce focus on the social netw0rking number 3. The move was a headscratcher in the first place because it was $270 million more than newscorp had paid for MySpace. It was also a headscratcher because the competitive landscape, …

8 ways law firms can use social media

There is a great post over at Inside Facebook on the best practices for Law firms using Facebook. Here is a list of some lawyers actively using Facebook. Tillman Law Firm Klun Law Firm The Ferrell Law Firm, P.C. Rasansky Law Firm Social media is proving to be a low cost and effective way for …