Lessons from Article Directories – Panda Proof Content

We thought we would run through a quick list of what lessons we have learned from the latest Panda update based on the traffic of and from Article directories. Niche is king. By far the least affected article directories are the ones that occupy a strong niche. A look across the largest general article directories …

The Panda Fallout – Has Google Missed The Mark?

We have been sitting back and waiting to see what the fallout has been from the Google “Panda” update. At first almost everyone talked about content farms and scrapers being the ones that were going to get hit, but now it seems there have been a lot of other innocent bystanders that have been caught in the …

Google sets sights on boring sites

Google announced this week that it was targeting specific  “low quality” sites, such as eHow. What is also interesting is that they are taking the top several dozen or so most-blocked domains from their Chrome extension and this algorithmic change addresses 84% of them, which Google claim is strong independent confirmation of the user benefits. …

Google helps Egypt protestors

Over the weekend Google came up with the idea of a speak-to-tweet service giving anyone with a voice connection the ability to tweet. Google acquired Say Now last week, and claim to have worked over the weekend to make this idea a reality. Google say; It’s already live and anyone can tweet by simply leaving a voicemail …

Is Bing copying Google?

There have been some reports over at Search Engine Land that Bing may be Copying Google’s results. What seems to be actually happening, and what Bing have admitted to, is that they use information from Explorer’s users to generate results in Bing. Harry Shum, Corporate VP at Bing said they use; clickstream data we get …

Google Adwords cost goes up again

As part of our monthly review of advertising costs across the internet, we look at the cost of advertising using Google Adwords. Every month we take a basket of keywords, such as plumbing, SEO, mobile phones, cleaning etc, and look at the published average CPC from Google. We also take into account changes in competition …

SEO Trends for 2011

We thought we would get in early and predict the coming trends for SEO in 2011. 1. Increased Focus on Local Search (Google Places) Google has already shown its intention to increase the importance of local search. Some keywords have already started showing a combined local and normal search, as you can see in the …

Cost of Australian Adwords falls 10% in October

In our monthly survey into the cost of Google Adwords, we have found that the average cost of advertising on Google has fallen by about 10% from an average cost of $3.73, which when normalised for competition becomes $1.50,  to $3.36 ($1.31). A slight fall in competition by 0.001 was matched by the fall in …