Understanding the content’s value: “Page Value” metric of Analytics

  Google Analytics is a toll free service offered to the marketers to count visits of sightseers to a site. The service got underway in April of 2005 with numerous customary and advanced metrics including $Index to establish the content value of a website. However, $Index was made unavailable in the latest versions due to some mechanical & methodological setbacks. Now …

Integrate phone call tracking with Google Analytics

  An online marketer gets success through generating leads to his business site. These leads are nothing but surface messages so needs to be designed in an organized way to discover important core messages from them for the purpose of tacking a dissimilar move, or a unique one if possible. Ahead of digging up the …

Analytics Multi-Channel Funnels (MCF)

  Google Analytics Multi-Channel Funnels tool aims to build understanding at difficult stagesof marketing such as- influence on early stage marketing by different metrics, measurement of conversion actions that can’t be gauged through bots or spiders, improving keyword coverage, conversion of inbound clicks, reaching customers at any stage of the conversion path and spotting out the most effective channels of marketing. …

How Website Optimisation Doubled Travel Revenue

Sometimes really simple things can have a big impact on conversion rates. The right type of conversion optimisations nearly doubled sunshine.co.uk’s revenue, an increase of £14 million year-on-year. Conversion rate optimisation is about more than testing – it is really important that we are testing the right things. Surveying your clients or visitors and doing usability testing …

Exit Pages vs Bounce Rate

Bounce Rate is the number of visitors that land on a page/site and leave before navigating any further. Exit Rate is the number of visitors that leave your site from a given page based on the number of visits to that page. Why are they important? Bounce rate will tell you if your content is interesting …

(not provided) keywords in Google Analytics

Since Google started making its search encrypted by default, a large percentage of search terms have started showing up in Google Analytics as “Not Provided”. Google originally predicted that the change would impact 10% or less of searches: Google software engineer Matt Cutts, who’s been involved with the privacy changes, wouldn’t give an exact figure but told me …

SEO Analytics – 4 Ways To Improve ROI on SEO

  Modern marketing methods allow you to track your ROI at every step of a campaign. Long story short, if you are not optimising your campaign for ROI, then you are probably throwing money down the drain. Google Analytics, and a range of other tools, allow you to calculate where you are making your money …