Increase Quality Score – How to Cut Your Adwords Costs

Posted on 07. Sep, 2011 by in Adwords

Adwords Quality Score – Why Should You Care? There are two key reasons why you should care about the Quality Score of your ads. First, the top spot, at the very top of Google searches, is reserved only for ads that have high Quality Score. If your ads have a low quality score, you will [...]

Tips to improve your Google Adwords Performance

Posted on 30. Jul, 2011 by in Adwords

As we have just spent the day with Google Sydney, I thought we would share Google’s own top 5 tips for improving your Google Adwords performance. Segment and structure your ad groups The biggest dictator of the amount you pay for each keyword is the quality score. You quality score is based on the keyword [...]

Adwords Cost rises for US advertisers, drops for Australians

Posted on 13. Jun, 2011 by in Advertising, Google

Since September last year, we have been monitoring the cost of Google Adwords for a range of keywords. You can see our full range of data here. We used a broad range of keywords from “Plumbing” to “Mobile Phones”. This gives us a balanced view of the market for Google Adwords. The pool of  keywords is [...]

5 Tips to using Social Media Networking

Posted on 12. Jun, 2011 by in Advertising, Marketing, Social Media, trends

Whether you are a small business, mid-sized business or a large corporation you must be in the middle of the social media networking craze. It has been determined by the everyday folks (your customers) that social networking is a trend that is here to stay. Everyone wants to know what you are doing and when [...]

Take Marketing through Social Networking to the Next Level

Posted on 12. Jun, 2011 by in Advertising, Branding, Marketing, sales, Social Media, trends

I have seen a number of marketing strategies as of lately in my own personal web space. I found it amazing what one can do in such a simplistic manner. Within the last thirty days I have seen three very interesting new marketing strategies take place. I would like to share these with you and [...]

A Guide to Marketing Videos

Posted on 06. Jun, 2011 by in Advertising, Branding, How To, Marketing, sales, Social Media

Did you know that You Tube gets over 3 BILLION views every day? Wow! Imagine what you can do with a marketplace like that? Don’t be shy you need to get in there and take a piece of that pie! Use the masses of social networking to market your business.  Sure you are going to [...]

Basic Guide to Social Media

Posted on 04. Jun, 2011 by in Advertising, Marketing

Social Media is fairly new to the world of marketing and has tremendous amount of potential for taking advantage of emerging into the global marketplace. Social Media has been defined as using online technology (accessible via a computer or mobile device) to communicate through the internet instantaneously. This may include sending a text, watching a [...]

Basic Guide to Email Marketing

Posted on 04. Jun, 2011 by in Marketing

Launching an email marketing campaign may be one of the most valued and cost-effective marketing techniques to increase your return on investment and traffic to your website. Marketing techniques are crucial in today’s business world as the competition for business is fierce. E-commerce is running like wild fire and we need to keep up with [...]

Why advertise with the Yellow Pages? 10 Reasons not to.

Posted on 11. Apr, 2011 by in Advertising, Marketing

We have said it before, we think there are better ways to spend your money on advertising than the Yellow Pages. Need more convincing? Here are 10 reasons why we thing it is a waste of money. They are no where near number one, or even on the front page of search engines, for any [...]

Direct Mail vs SEO

Posted on 25. Jan, 2011 by in direct mail, SEO

So, should you spend $1000 on a Direct Mail campaign, or should you spend $1000 on being number one? There are a lot of things to consider, and it shouldn’t necessarily be an either/or proposition. However there are some cases when it is clearly worthwhile spending the money on one or the other. Both Direct [...]

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