Old Spice Commercial – The Making of a Modern Legend

If you have been living under a rock, you probably don’t know who the rugged man is above. This is Isiah Mustafa, who is the new hero of the latest Old Spice ad created by Craig Allen and Eric Kallman of Wieden + Kennedy. The video is below. There is so much about this Old …

Creative Billboard Inspiration – Practical Design Principles

As creative people we would all love to be able to design and execute a billboard like the Kill Bill ad above. However, the bottom line is most of us either don’t have the budget, don’t have the time or don’t have the brand. Billboards can be a very potent marketing material that will attract …

Facebook Advertising – Find Managers

Facebook, and for that matter MySpace too, has the stigma of being just for kids and people who have just had a baby/got engaged/married etc.¬† However, its reach has spread beyond its college campus roots of and more and more “C-Level” users are signing on. We did some analysis of the users of Facebook, and …

Most Valuable Google Adwords.

Google Adwords cost creep is becoming a major concern for advertisers, and it is one of the major motivators behind companies moving away from Adwords as being their sole avenue of online advertising. We were working on some SEO and Search Marketing for a client when we notices some trends in costs associated with Google …

Online Advertising Comparison – StumbleUpon

This is the second part in our ongoing series comparing online advertising, with a focus on social media. Last time we received a prompt reply from the Sydney Morning Herald, this time round we have spoken to StumbleUpon.com. StumbleUpon uses ratings from its users to create opinions on website quality. When a user “stumbles”, they …

Online Advertising Comparison – SMH.com.au/Fairfax

We have decided to create an ongoing series of posts on the choices available to marketers for online advertising. Over the last week we sent a set of questions to several different websites and online platforms, asking them a series of questions about the what, how and why of advertising with them.¬† We have chosen …

Twitter Advertising – Now only on Twitter? – Twitter cuts the cord

With a claimed focus on “clarity and focus” Twitter have moved to effectively ban third party advertising on their network. Businesses such as Ad.Ly, who have been competing with Twitter for advertising dollars, will no longer be able to sell tweets through the network, or else be in contravention of the terms of service. It …

A Comparison of Social Advertising – Digg, Facebook, Reddit

We have updated this post to include more social media advertising here. Advertising¬† is becoming the key way for social networks/aggregators to make money. The lure for advertisers is, they can target genuinely interested customers by placing the ads in relevant sections. As social networks and media mature, their audience size is beginning to exceed …