Advertising

Direct Mail vs SEO

So, should you spend $1000 on a Direct Mail campaign, or should you spend $1000 on being number one? There…

10 ways to boost your Direct Mail

The problem with most Direct Mail is that it ends up in the bin as junk. The main reasons for…

Improve your Google Adwords performance

Seeing as it is close to Christmas, and I am sure there are a lot of people out there who…

How to game Reddit – or not.

Reddit is not Digg. On Digg, it used to be about knowing the right users to get your story promoted…

Cost of Australian Adwords falls 10% in October

In our monthly survey into the cost of Google Adwords, we have found that the average cost of advertising on…

ppc vs seo – when to use Google Adwords

It seems to be the hip choice to spend money on SEO right now. The forums are full of people…

The increasing cost of Adwords

It is a well accepted truth that the cost of advertising on Adwords is going up. However we never knew…

FREE – Direct Mail Worm Words

Nothing is truly free, there is always a cost to someone, even if it is just time. If you are…

Old Spice Commercial – The Making of a Modern Legend

If you have been living under a rock, you probably don’t know who the rugged man is above. This is…

Creative Billboard Inspiration – Practical Design Principles

As creative people we would all love to be able to design and execute a billboard like the Kill Bill…

Facebook Advertising – Find Managers

Facebook, and for that matter MySpace too, has the stigma of being just for kids and people who have just…

Most Valuable Google Adwords.

Google Adwords cost creep is becoming a major concern for advertisers, and it is one of the major motivators behind…