Advertising

FREE – Direct Mail Worm Words

Nothing is truly free, there is always a cost to someone, even if it is just time. If you are…

Old Spice Commercial – The Making of a Modern Legend

If you have been living under a rock, you probably don’t know who the rugged man is above. This is…

Creative Billboard Inspiration – Practical Design Principles

As creative people we would all love to be able to design and execute a billboard like the Kill Bill…

Facebook Advertising – Find Managers

Facebook, and for that matter MySpace too, has the stigma of being just for kids and people who have just…

Most Valuable Google Adwords.

Google Adwords cost creep is becoming a major concern for advertisers, and it is one of the major motivators behind…

Online Advertising Comparison – StumbleUpon

This is the second part in our ongoing series comparing online advertising, with a focus on social media. Last time…

Online Advertising Comparison – SMH.com.au/Fairfax

We have decided to create an ongoing series of posts on the choices available to marketers for online advertising. Over…

Beer Marketing = Slow Marketing – How Fosters Got it Wrong

Late last week Fosters signalled its brewery division was up for sale. After pursuing a mixed business model of wine…

Twitter Advertising – Now only on Twitter? – Twitter cuts the cord

With a claimed focus on “clarity and focus” Twitter have moved to effectively ban third party advertising on their network….

A Comparison of Social Advertising – Digg, Facebook, Reddit

We have updated this post to include more social media advertising here. Advertising¬† is becoming the key way for social…