Mobile Marketing in a nutshell- Android, iPhone, Blackberry
Posted on 06. Oct, 2010 by Robert Steers in Advertising, Marketing, marketing sydney
Bank of America has more than 930,000 customers for its mobile banking services and is one of leaders in the space. Mobile click-through rates average 8.9% up to 49% Android has doubled market penetration and overtaken iPhone in the last 8 months. There are basically three leading, different and incompatible operating systems on modern mobile […]
The increasing cost of Adwords
Posted on 24. Sep, 2010 by Robert Steers in Advertising, adwords-cost, Google
It is a well accepted truth that the cost of advertising on Adwords is going up. However we never knew the extent of it until we did further research. We can now show how big a problem Adwords cost inflation really is. The truth is, it is not that bad. Across 100 mixed keywords, we […]
20x click through, 1c per click advertising
Posted on 20. Sep, 2010 by Robert Steers in Advertising, Social Media, twitter
What has 20x click through and costs less than 1c per click (and marginally decreasing?) Twitter advertising. Last week we promoted two of our blog posts on twitter using socialoomph and twitreply. We made sure the posts were linked to keywords that were very relevant, and we made sure the tweets were enticing. According to […]
Australian Election 2010 Videos – Who is winning the battle?
Posted on 17. Aug, 2010 by Robert Steers in Advertising, Election, Marketing
The Good: Good use of “Testimonial Style” Good location The Bad: Does anyone really talk like that? A list of complaints isn’t going to WIN votes The 2010 Australian election is less that a week away, so I thought I would have a quick look at who is winning the battle for minds with video. […]
FREE – Direct Mail Worm Words
Posted on 06. Aug, 2010 by Robert Steers in Advertising, direct mail
Nothing is truly free, there is always a cost to someone, even if it is just time. If you are providing a service, and you give something away, not only is there a cost associated with your time, but there is also an opportunity cost where you could have charged for that service. Offering something […]
Old Spice Commercial – The Making of a Modern Legend
Posted on 23. Jul, 2010 by Robert Steers in Advertising, Marketing, Social Media
If you have been living under a rock, you probably don’t know who the rugged man is above. This is Isiah Mustafa, who is the new hero of the latest Old Spice ad created by Craig Allen and Eric Kallman of Wieden + Kennedy. The video is below. There is so much about this Old […]
Creative Billboard Inspiration – Practical Design Principles
Posted on 20. Jul, 2010 by Robert Steers in Advertising, How To, Tutorials
As creative people we would all love to be able to design and execute a billboard like the Kill Bill ad above. However, the bottom line is most of us either don’t have the budget, don’t have the time or don’t have the brand. Billboards can be a very potent marketing material that will attract […]
Facebook Advertising – Find Managers
Posted on 12. Jul, 2010 by Robert Steers in Advertising, Marketing, marketing sydney, Social Media
Facebook, and for that matter MySpace too, has the stigma of being just for kids and people who have just had a baby/got engaged/married etc. However, its reach has spread beyond its college campus roots of and more and more “C-Level” users are signing on. We did some analysis of the users of Facebook, and […]
Most Valuable Google Adwords.
Posted on 15. Jun, 2010 by Robert Steers in Advertising, Marketing, SEO
Google Adwords cost creep is becoming a major concern for advertisers, and it is one of the major motivators behind companies moving away from Adwords as being their sole avenue of online advertising. We were working on some SEO and Search Marketing for a client when we notices some trends in costs associated with Google […]
Online Advertising Comparison – StumbleUpon
Posted on 15. Jun, 2010 by Robert Steers in Advertising, Marketing, Social Media
This is the second part in our ongoing series comparing online advertising, with a focus on social media. Last time we received a prompt reply from the Sydney Morning Herald, this time round we have spoken to StumbleUpon.com. StumbleUpon uses ratings from its users to create opinions on website quality. When a user “stumbles”, they […]