List of all Adwords In-Market segments

Posted on 16. Jan, 2017 by in Adwords

Below is a list of all the in-market segments currently available in Adwords, grouped by the market segment;   Baby & Children’s Products Baby & Children’s Clothing Baby & Toddler Clothing Children’s Clothing Baby & Toddler Feeding Infant Feeding Supplies Toddler Meals Child Car Seats Childcare & Education Childcare Early Childhood Education Nappies & Baby […]

Ten Mistakes Beginners Make With Adwords

Posted on 31. May, 2013 by in Adwords

One of the first problems in using Adwords are users set up accounts that use keywords that are too broad. The keywords do not define your business properly. When customers type keywords into the search engine looking for results, if you keyword is too broad it will not lead to your website. If you own […]

Five Google Adwords Tips for 2013

Posted on 31. May, 2013 by in Adwords

Google Adwords can help you generate large amounts of traffic and increase sales exponentially. On the other hand, it can be a black hole that swallows your advertising money without showing positive results. It all depends on how Adwords is being used and the amount of research you do before bidding on PPC space. Following […]

How a Search Engine Works: A Fundamental of SEO

Posted on 14. May, 2013 by in Adwords-SEO, SEO

SEO or Search Engine Optimization is an internet marketing strategy. This is in fact a critical process to place your webpage ahead of others in search engines, and more importantly, in an unpaid search result. This field is concerned with the ranking of your website in a search result since a site that is ranked […]

27 Ideas For Google Adwords Ads

Posted on 16. Jul, 2012 by in Adwords, Adwords-SEO

Here are 50 ideas for lines that you can put in your Google Adwords ads. For each ad group you should have at least 5 ads, and each campaign should have around 10 ad groups, so you should be thinking of 50 different ads whenever you set up a new campaign. Here are 50 different […]

Top 10 most frequent Adwords mistakes

Posted on 16. Jul, 2012 by in Adwords, Adwords-SEO

Adwords Mistakes

We carry out an Adwords Audit for new clients, we frequently see customers facing the same problems. Part of the problem is that the Adwords interface is easy to navigate, but often the nuance of the mechanism isn’t properly understood. Also, Google Adwords are meant to drive traffic, and clicks, through to your website, and […]

Increase Quality Score – How to Cut Your Adwords Costs

Posted on 07. Sep, 2011 by in Adwords

Adwords Quality Score – Why Should You Care? There are two key reasons why you should care about the Quality Score of your ads. First, the top spot, at the very top of Google searches, is reserved only for ads that have high Quality Score. If your ads have a low quality score, you will […]

Can organic search traffic entirely replace Adwords?

Posted on 22. Aug, 2011 by in Adwords

When using Google Adwords, the key question for high traffic websites is, if I stop using Adwords, will I still get an equivelant level of traffic. In what Google are calling “Search Ads Pause Studies”, a group of researchers observed organic click volume in the absence of search ads. They compared 400 studies of Adwords […]

Tips to improve your Google Adwords Performance

Posted on 30. Jul, 2011 by in Adwords

As we have just spent the day with Google Sydney, I thought we would share Google’s own top 5 tips for improving your Google Adwords performance. Segment and structure your ad groups The biggest dictator of the amount you pay for each keyword is the quality score. You quality score is based on the keyword […]

Adwords Cost rises for US advertisers, drops for Australians

Posted on 13. Jun, 2011 by in Advertising, Adwords, adwords-cost, Google

Since September last year, we have been monitoring the cost of Google Adwords for a range of keywords. You can see our full range of data here. We used a broad range of keywords from “Plumbing” to “Mobile Phones”. This gives us a balanced view of the market for Google Adwords. The pool of  keywords is […]

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