How a Search Engine Works: A Fundamental of SEO
Posted on 14. May, 2013 by David in Adwords-SEO, SEO
SEO or Search Engine Optimization is an internet marketing strategy. This is in fact a critical process to place your webpage ahead of others in search engines, and more importantly, in an unpaid search result. This field is concerned with the ranking of your website in a search result since a site that is ranked [...]
27 Ideas For Google Adwords Ads
Posted on 16. Jul, 2012 by Robert Steers in Adwords, Adwords-SEO
Here are 50 ideas for lines that you can put in your Google Adwords ads. For each ad group you should have at least 5 ads, and each campaign should have around 10 ad groups, so you should be thinking of 50 different ads whenever you set up a new campaign. Here are 50 different [...]
Top 10 most frequent Adwords mistakes
Posted on 16. Jul, 2012 by Robert Steers in Adwords, Adwords-SEO
We carry out an Adwords Audit for new clients, we frequently see customers facing the same problems. Part of the problem is that the Adwords interface is easy to navigate, but often the nuance of the mechanism isn’t properly understood. Also, Google Adwords are meant to drive traffic, and clicks, through to your website, and [...]
Increase Quality Score – How to Cut Your Adwords Costs
Posted on 07. Sep, 2011 by Robert Steers in Adwords
Adwords Quality Score – Why Should You Care? There are two key reasons why you should care about the Quality Score of your ads. First, the top spot, at the very top of Google searches, is reserved only for ads that have high Quality Score. If your ads have a low quality score, you will [...]
Can organic search traffic entirely replace Adwords?
Posted on 22. Aug, 2011 by Robert Steers in Adwords
When using Google Adwords, the key question for high traffic websites is, if I stop using Adwords, will I still get an equivelant level of traffic. In what Google are calling “Search Ads Pause Studies”, a group of researchers observed organic click volume in the absence of search ads. They compared 400 studies of Adwords [...]
Tips to improve your Google Adwords Performance
Posted on 30. Jul, 2011 by Robert Steers in Adwords
As we have just spent the day with Google Sydney, I thought we would share Google’s own top 5 tips for improving your Google Adwords performance. Segment and structure your ad groups The biggest dictator of the amount you pay for each keyword is the quality score. You quality score is based on the keyword [...]
Adwords Cost rises for US advertisers, drops for Australians
Posted on 13. Jun, 2011 by Robert Steers in Advertising, Adwords, adwords-cost, Google
Since September last year, we have been monitoring the cost of Google Adwords for a range of keywords. You can see our full range of data here. We used a broad range of keywords from “Plumbing” to “Mobile Phones”. This gives us a balanced view of the market for Google Adwords. The pool of keywords is [...]
Improve your Google Adwords performance
Posted on 20. Dec, 2010 by Robert Steers in Advertising, Adwords, Marketing
Seeing as it is close to Christmas, and I am sure there are a lot of people out there who are looking to sell more stock, we thought we would run through a few quick lessons on how to improve your Google Adwords performance. If you have not done so already I suggest you go [...]
Google Adwords cost goes up again
Posted on 30. Nov, 2010 by Robert Steers in Advertising, Adwords, adwords-cost, Google
As part of our monthly review of advertising costs across the internet, we look at the cost of advertising using Google Adwords. Every month we take a basket of keywords, such as plumbing, SEO, mobile phones, cleaning etc, and look at the published average CPC from Google. We also take into account changes in competition [...]
Cost of Australian Adwords falls 10% in October
Posted on 22. Oct, 2010 by Robert Steers in Advertising, Adwords, adwords-cost, Google
In our monthly survey into the cost of Google Adwords, we have found that the average cost of advertising on Google has fallen by about 10% from an average cost of $3.73, which when normalised for competition becomes $1.50, to $3.36 ($1.31). A slight fall in competition by 0.001 was matched by the fall in [...]
