Why advertise with the Yellow Pages? 10 Reasons not to.

Posted on 11. Apr, 2011 by in Advertising, Marketing

We have said it before, we think there are better ways to spend your money on advertising than the Yellow Pages. Need more convincing? Here are 10 reasons why we thing it is a waste of money. They are no where near number one, or even on the front page of search engines, for any […]

Direct Mail vs SEO

Posted on 25. Jan, 2011 by in direct mail, SEO

So, should you spend $1000 on a Direct Mail campaign, or should you spend $1000 on being number one? There are a lot of things to consider, and it shouldn’t necessarily be an either/or proposition. However there are some cases when it is clearly worthwhile spending the money on one or the other. Both Direct […]

10 ways to boost your Direct Mail

Posted on 24. Jan, 2011 by in direct mail, Marketing

The problem with most Direct Mail is that it ends up in the bin as junk. The main reasons for this is all poorly constructed Direct Mail looks the same. So here are some things you can do that won’t cost you much, that will increase your chances of being read. Ask your printer about […]

Improve your Google Adwords performance

Posted on 20. Dec, 2010 by in Advertising, Adwords, Marketing

Seeing as it is close to Christmas, and I am sure there are a lot of people out there who are looking to sell more stock, we thought we would run through a few quick lessons on how to improve your Google Adwords performance. If you have not done so already I suggest you go […]

How to game Reddit – or not.

Posted on 15. Dec, 2010 by in Advertising, Social Media

Reddit is not Digg. On Digg, it used to be about knowing the right users to get your story promoted to the front page. Then Digg actually started working with companies to get their information out there. This all worked fine when Digg was growing, but if you didn’t want to see every other link […]

Cost of Australian Adwords falls 10% in October

Posted on 22. Oct, 2010 by in Advertising, Adwords, adwords-cost, Google

In our monthly survey into the cost of Google Adwords, we have found that the average cost of advertising on Google has fallen by about 10% from an average cost of $3.73, which when normalised for competition becomes $1.50,  to $3.36 ($1.31). A slight fall in competition by 0.001 was matched by the fall in […]

ppc vs seo – when to use Google Adwords

Posted on 16. Oct, 2010 by in Advertising, Adwords, SEO

It seems to be the hip choice to spend money on SEO right now. The forums are full of people claiming; don’t spend money on Google Adwords, it is expensive and short sighted. In some instances, this is true, however it does not tell the full story. Why does PPC advertising work? The bottom line […]

The increasing cost of Adwords

Posted on 24. Sep, 2010 by in Advertising, adwords-cost, Google

It is a well accepted truth that the cost of advertising on Adwords is going up. However we never knew the extent of it until we did further research. We can now show how big a problem Adwords cost inflation really is. The truth is, it is not that bad. Across 100 mixed keywords, we […]

FREE – Direct Mail Worm Words

Posted on 06. Aug, 2010 by in Advertising, direct mail

Nothing is truly free, there is always a cost to someone, even if it is just time. If you are providing a service, and you give something away, not only is there a cost associated with your time, but there is also an opportunity cost where you could have charged for that service. Offering something […]

Old Spice Commercial – The Making of a Modern Legend

Posted on 23. Jul, 2010 by in Advertising, Marketing, Social Media

If you have been living under a rock, you probably don’t know who the rugged man is above. This is Isiah Mustafa, who is the new hero of the latest Old Spice ad created by Craig Allen and Eric Kallman of Wieden + Kennedy. The video is below. There is so much about this Old […]

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