One of the very old internet marketing techniques that is still in good standing is the email marketing. It uses the simplest and cheapest method of sending texts, images and videos about various products and services to the prospective customers through customized mails in their inbox.E mail marketing has a distinct and unique perspective even …
Category Archives: direct mail
Direct Mail Copy That Counts – Eliminate Meaningless Words
Every word on a direct mail piece should count and have meaning. Customers have a very short attention span, so you have to grab them within the first few seconds, and hold them long enough to get your message across. That is why you must select your words carefully. The duty of any professional writer …
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Direct Mail vs SEO
So, should you spend $1000 on a Direct Mail campaign, or should you spend $1000 on being number one? There are a lot of things to consider, and it shouldn’t necessarily be an either/or proposition. However there are some cases when it is clearly worthwhile spending the money on one or the other. Both Direct …
10 ways to boost your Direct Mail
The problem with most Direct Mail is that it ends up in the bin as junk. The main reasons for this is all poorly constructed Direct Mail looks the same. So here are some things you can do that won’t cost you much, that will increase your chances of being read. Ask your printer about …
FREE – Direct Mail Worm Words
Nothing is truly free, there is always a cost to someone, even if it is just time. If you are providing a service, and you give something away, not only is there a cost associated with your time, but there is also an opportunity cost where you could have charged for that service. Offering something …
Pictures worth a thousand words – Direct Mail rule #1
The is really only one rule to direct mail pieces that surprise, and that is creativity. We get hundreds of direct mail pieces every week, and they all look the same, are written in the same boring copy, and have the same SCREAMING offers on the front. There really is only one secret to great …
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Direct Mail For Lawyers Guide
Direct Mail can be a powerful way for lawyers to get information to potential clients. Even in the age of internet marketing, more and more companies are returning to direct mail as a method of reaching potential customers. Direct Mail can also be used to send important information to current clients. Here are 5 quick …
10 ways plumbers can improve their direct mail flyers
Every week we receive up to 5 different flyers from local plumbing companies offering their services. Every week different companies advertise and send out the same looking flyers expecting someone to give them a call back. Advertising to us is a bad idea for two reasons; We don’t own our office and the building is …
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The most shared post on the internet
Like a particularly virulent STD, this is the most shared page on the internet. Why, who knows? Link to this page, and we will automatically approve the trackback. Here are the most shared things around the internet right now; Wikipedia’s most popular page Popular pages, the most popular how to articles on wikiHow – wikiHow …