Marketing

The lifetime value of a customer

One of the number one things marketing companies should do is calculate the (average) lifetime value of a customer. This…

Subscriptions as a revenue model

Dave McClure asserts that¬† “Subscriptions are the new black”¬† and that by 2015 everybody will be at it. Subscriptions a…

How to develop a clear single goal

Your website should drive people to do one thing. Depending on the industry, your single driver may be an online…

How to improve customer service Pt1.

Whether or not the customer is actually “right,” the job of customer service managers is to put out fires. Quick,…

10 steps to grow your restaurant or cafe

Here are 10 quick steps you can take to grow your cafe through improved marketing. Increase the value of each…

Branding

Good branding is the key to good marketing. Think of it like this; it is the SOUL or ESSENCE of…

Are you Competition Resistant?

As a business you will always face competition. In the past, companies have shown various ways to increase their resistance…

Tips to improve your retail store

11 Ways to improve your retail store: Get a theme/brand/niche. One of THE most important things in marketing is that…