Semantic Markup for SEO

Posted on 11. Jun, 2013 by in SEO

When most companies think of website optimization, they tend to think of keyword usage, spending considerable amounts of time testing specific words and phrases that have been shown to be popular among their target audience. Keywords and phrases are certainly important components of a well-designed SEO strategy; but companies should also be focusing on semantic […]

The Advantages and Disadvantages of Guest Blogging

Posted on 01. Jun, 2013 by in blogging

Guest blogging has been and continues to be a popular way to get high quality links to your site. However, given the fact that Google is making major changes to its search algorithms, it is a good idea to have a look at guest blogging and see if this practice is still an effective way […]

The Importance of SEO in Generating Revenue for Your Website

Posted on 01. Jun, 2013 by in SEO

It is a known fact that SEO, when done properly, can help to increase site visits and sales. However, many businesses are not making nearly as much money as they could because they fail to compile information on the people who are coming to the site, sharing information and/or making purchases. Revenue and conversion tracking […]

How to Analyze Conversion Rates and Return on Investment in Detail

Posted on 31. May, 2013 by in Analytics

There are various ways in which you can go about analyzing your conversion rates for various keywords or a particular PPC campaign. Most companies do a general analysis. They note the conversion percentage rate, note customers’ geographical location and then leave it at that. While such an analysis is good, it is by no means […]

Exceptional Ways To Create Effective Link Bait

Posted on 31. May, 2013 by in SEO

There is no doubt that SEO has made a great deal of progress over the last several years. As search engines fine tune their algorithms and marketers streamline their approach, SEO has evolved into an effective tool to enhance the performance of websites and blogs. One of the most effective elements of SEO is linking […]

What next for SEO?

Posted on 17. May, 2013 by in SEO

SEO trends can hold important changes for your business and marketing strategies online. If you value being on the cutting edge and keeping a step ahead of the competition, you’ll want to keep an eye out for these trends. They come in two categories: those minimizing the effect of harmful websites and those rewarding legitimate […]

How a Search Engine Works: A Fundamental of SEO

Posted on 14. May, 2013 by in Adwords-SEO, SEO

SEO or Search Engine Optimization is an internet marketing strategy. This is in fact a critical process to place your webpage ahead of others in search engines, and more importantly, in an unpaid search result. This field is concerned with the ranking of your website in a search result since a site that is ranked […]

SEO For Financial Services

Posted on 28. Jun, 2012 by in SEO

Most marketing for financial services is about education. The buying cycle may be long and the customer will spend a lot of time evaluating your competitors as well as you. Also, they may be passively researching for months before they start actively talking to financial service providers. Therefore, there are three key goals that you […]

Exit Pages vs Bounce Rate

Posted on 08. Feb, 2012 by in Analytics

Bounce Rate is the number of visitors that land on a page/site and leave before navigating any further. Exit┬áRate is the number of visitors that leave your site from a given page based on the number of visits to that page. Why are they important? Bounce rate will tell you if your content is interesting […]

Facebook and Its Effect on SEO

Posted on 28. Jan, 2012 by in Social Media

It is estimated that more than 750 million people visit Facebook every month. Today individuals, small and medium size organizations,coporates and nations have found a place in Facebook.The pages in Facebook speaks more than a real website and so it naturally get more traffic. Therefore business organizations are looking ways to optimize the pages more […]

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