What next for SEO?
Posted on 17. May, 2013 by David in SEO
SEO trends can hold important changes for your business and marketing strategies online. If you value being on the cutting edge and keeping a step ahead of the competition, you’ll want to keep an eye out for these trends. They come in two categories: those minimizing the effect of harmful websites and those rewarding legitimate [...]
How a Search Engine Works: A Fundamental of SEO
Posted on 14. May, 2013 by David in Adwords-SEO, SEO
SEO or Search Engine Optimization is an internet marketing strategy. This is in fact a critical process to place your webpage ahead of others in search engines, and more importantly, in an unpaid search result. This field is concerned with the ranking of your website in a search result since a site that is ranked [...]
SEO For Financial Services
Posted on 28. Jun, 2012 by Robert Steers in SEO
Most marketing for financial services is about education. The buying cycle may be long and the customer will spend a lot of time evaluating your competitors as well as you. Also, they may be passively researching for months before they start actively talking to financial service providers. Therefore, there are three key goals that you [...]
Exit Pages vs Bounce Rate
Posted on 08. Feb, 2012 by Robert Steers in Analytics
Bounce Rate is the number of visitors that land on a page/site and leave before navigating any further. Exit Rate is the number of visitors that leave your site from a given page based on the number of visits to that page. Why are they important? Bounce rate will tell you if your content is [...]
Facebook and Its Effect on SEO
Posted on 28. Jan, 2012 by David in Social Media
It is estimated that more than 750 million people visit Facebook every month. Today individuals, small and medium size organizations,coporates and nations have found a place in Facebook.The pages in Facebook speaks more than a real website and so it naturally get more traffic. Therefore business organizations are looking ways to optimize the pages more [...]
Does Google Plus Really Affect SEO?
Posted on 23. Jan, 2012 by David in SEO
In the SEO circles there are long debates on the effect of Google plus on search rankings. Basically search engine optimization involves different strategies like keyword optimization, on-page optimization, backlinking and social networking. Just like the Facebook’s “like” button, Google introduced its Google plus badge and plus one buttons to add as links to websites [...]
Our Top Posts This Month
Posted on 28. Nov, 2011 by Robert Steers in blogging
Here are our top 5 most visited posts for the last month or so, in case you missed them. cufon vs @fontface You don’t have to make your best looking fonts into an image, and you don’t have to use flash any more to make fonts look great. 50,000 likes in 24 hours – Who [...]
SEO Analytics – 4 Ways To Improve ROI on SEO
Posted on 21. Nov, 2011 by Robert Steers in Analytics, SEO
Modern marketing methods allow you to track your ROI at every step of a campaign. Long story short, if you are not optimising your campaign for ROI, then you are probably throwing money down the drain. Google Analytics, and a range of other tools, allow you to calculate where you are making your money [...]
SEO Basics Tutorial
Posted on 14. Nov, 2011 by Robert Steers in SEO
The Algorithm(s) The rank of a webpage is the sum of the value of links pointing at it. Just like recommendations. This is no longer the complete picture, but is still a base The Main Factors in SEO On Page Factors Meta Tags (Title & Description) Image Tags Content Bold and h3 [...]
Fashion SEO Client – Zahara
Posted on 18. Oct, 2011 by Robert Steers in SEO
We thought we would write a little post about our latest client Zahara Clothing, a Boutique clothing designer and retailer based in Sydney. They have sold fasthion designs since early 2000, and have since ventured into the online world, where you can see some of their stunning designs at their website. They have bought us [...]
