Does Google Plus Really Affect SEO?

In the SEO circles there are long debates on the effect of Google plus on search rankings. Basically search engine optimization involves different strategies like keyword optimization, on-page optimization, backlinking and social networking. Just like the Facebook’s “like” button, Google introduced its Google plus badge and plus one buttons to add as links to websites …

SEO Analytics – 4 Ways To Improve ROI on SEO

  Modern marketing methods allow you to track your ROI at every step of a campaign. Long story short, if you are not optimising your campaign for ROI, then you are probably throwing money down the drain. Google Analytics, and a range of other tools, allow you to calculate where you are making your money …

Fashion SEO Client – Zahara

We thought we would write a little post about our latest client Zahara Clothing, a Boutique clothing designer and retailer based in Sydney. They have sold fasthion designs since early 2000, and have since ventured into the online world, where you can see some of their stunning designs at their website. They have bought us …

SEO Copywriting

  This image above is an attempt to show that Google, and Users, are looking for information that would fit the top write of both quadrants. This position fits the ideal for pages that will be shared, viewed regularly and develop a following. SEO copywriting is an artform that many so called SEO companies fail …

Recruitment SEO – Targeting Clients

In a job market where there are plenty of candidates, a recruitment firm needs to make sure their online marketing targets clients. With the job market changing, and most firms starting to go direct through services like LinkedIn, there has never been a more important time to make sure you are maximising the leads generated …

Can organic search traffic entirely replace Adwords?

When using Google Adwords, the key question for high traffic websites is, if I stop using Adwords, will I still get an equivelant level of traffic. In what Google are calling “Search Ads Pause Studies”, a group of researchers observed organic click volume in the absence of search ads. They compared 400 studies of Adwords …

Google Panda Questionnaire

SEO MOZ has got a great post on the things you should be asking yourself, and your readers, regarding the quality of your content. Based on the Google Panda update that affected a lot of websites, this questionnaire is an idea of what Google asks of a website to give it its ranking. All the questions …

Government SEO – How Can Governments Optimise their Websites?

Governments offer services to the local community, and often they are promoted through their website. However often these services are buried, or may even not make it onto their website, and will languish on a notice board somewhere. Building Bridges in Communities People are spending more and more time online. What is more, the amount …