Category Archives: WOM

8 ways to increase word of mouth marketing

Word of mouth is one of the most powerful methods of service promotion. Most good marketers understand this. Aside from the usual Tom Peters style exclamations of “EXCELLENCE!!!!!” there are things you can do with your business, and your products, that will help word of mouth along. Most customers, if they see fit, will want …

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Creating Word Of Mouth – Generating Buzz

All marketing campaigns should also promote the spread of your message via word of mouth. “Word of Mouth” is the most powerful marketing medium, because a personal recommendation goes a lot further than a message on a billboard or email. In developing markets and new product launches, word of mouth has the most influential effect …

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Hidden Pizza Restaurant – A Wasted Opportunity

For those that have not followed the social media buzz, here is a brief outline on what “Hidden Pizza Restaurant” was all about. At the start of April, an alleged Tony Fazio started a marketing campaign saying if you found his Hidden Pizza Restaurant, you could get free pizza. Who doesn’t like FREE PIZZA? Melbourne …

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Creating Brand Evangelists

Brand Evangelists areyour key to outstanding of Word of Mouth (WOM) marketing. These are the people that will go forth and spread your marketing message. They are your early adopters and the last customers standing behind your business. They have the following characteristics; They are vocal, they spread the word – they are usually the …

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