8 ways to increase word of mouth marketing
Posted on 12. Oct, 2011 by Robert Steers in WOM
Word of mouth is one of the most powerful methods of service promotion. Most good marketers understand this. Aside from the usual Tom Peters style exclamations of “EXCELLENCE!!!!!” there are things you can do with your business, and your products, that will help word of mouth along. Most customers, if they see fit, will want […]
Creating Word Of Mouth – Generating Buzz
Posted on 03. Jun, 2010 by Robert Steers in Marketing, marketing sydney, WOM
All marketing campaigns should also promote the spread of your message via word of mouth. “Word of Mouth” is the most powerful marketing medium, because a personal recommendation goes a lot further than a message on a billboard or email. In developing markets and new product launches, word of mouth has the most influential effect […]
Hidden Pizza Restaurant – A Wasted Opportunity
Posted on 27. Apr, 2010 by Robert Steers in Cafe, Marketing, Retail, Social Media, WOM
For those that have not followed the social media buzz, here is a brief outline on what “Hidden Pizza Restaurant” was all about. At the start of April, an alleged Tony Fazio started a marketing campaign saying if you found his Hidden Pizza Restaurant, you could get free pizza. Who doesn’t like FREE PIZZA? Melbourne […]
Creating Brand Evangelists
Posted on 29. Mar, 2010 by Robert Steers in Branding, WOM
Brand Evangelists areyour key to outstanding of Word of Mouth (WOM) marketing. These are the people that will go forth and spread your marketing message. They are your early adopters and the last customers standing behind your business. They have the following characteristics; They are vocal, they spread the word – they are usually the […]
The most shared post on the internet
Posted on 14. Dec, 2008 by Robert Steers in Advertising, Adwords, blogging, Branding, Cafe, Creative's Websites, direct mail, Domains, ecommerce, Election, Google, Hosting, How To, Launch Pad, logo, magento, Marketing, marketing sydney, Product Design, Real Estate, restaurant, Retail, sales, SEO, Social Media, trends, Tutorials, twitter, Uncategorized, Web Design, WOM, Wordpress
Like a particularly virulent STD, this is the most shared page on the internet. Why, who knows? Link to this page, and we will automatically approve the trackback. Here are the most shared things around the internet right now; Wikipedia’s most popular page Popular pages, the most popular how to articles on wikiHow – wikiHow […]