Improving your SEO with Google Search Quality guidelines

Posted on 18. May, 2013 by in Google, SEO

  Google’s uses human quality raters to grade search results. Last year, potpiegirl found a document from Google entitled “2011 Google Quality Raters Handbook”. We wrote a summary back then that we used to help our clients with their SEO. Recently a new version of the document was found. Shortly after this document was leaked, Google decided to release a version […]

June 2012: Average Google Adwords Costs Unchanged for 2nd Quarter

Posted on 20. Jun, 2012 by in Adwords, adwords-cost, Google

Every few months we look at the relative average cost of adwords for a range of over 100 keyword groups in the three major markets of the UK, the US and Australia. This month’s statistics can be found here. This month we updated our keywords to reflect broader changes in the market, which is why […]

Youtube Advertising

Posted on 06. Jun, 2012 by in Adwords, Google, Social Media

Youtube is the world’s second largest search engine. YouTube’s special user population around the world makes it the third largest property on the web. There’s a great deal of value in advertising on a property with this type of reach. Maximum User Engagement YouTube’s unique combination of video access, sharing, and community creates an opportunity for […]

The Most Active Brands on Google+

Posted on 23. May, 2012 by in Google

There is much attention and interest surrounding Google’s new social networking site. The Google+ phenomenon was designed by the company to rival Facebook and at first it appeared as a credible and viable alternative to Mark Zuckerberg’s popular social network creation. However the fascination does appear to have died down somewhat since Google+ was launched […]

Sydney SEOs on Google+

Posted on 27. Mar, 2012 by in Google

We thought we would put together a list of Sydney SEO’ers on Google+ and share them here. We didn’t have much luck when searching on Google+, but we did find a few. Let us know in the comments if we have missed any. We are specifically looking for people who post on Google+ regularly about […]

Google Places – Dont Receive Customers At Your Location?

Posted on 27. Mar, 2012 by in Google

There has been an update to the Google Maps terms and conditions that will affect freelancers and companies that service customers at their home. On February 24, 2012, Andrew Shotland of received a phone call from a Google employee who asked him if served clients at his listed address. He answered that he had both local and national clientele. […]

Facebook Advertising vs Google Adwords

Posted on 20. Feb, 2012 by in Advertising, Adwords, Google, Social Media

Facebook Facebook reaches 37% of the Australian population, with people spending an average of 20 minutes on the site per day. Unlike other websites, Facebook users are there socially, interacting and sharing more information than on any other medium. Advertising with Facebook is easy to set up, and it takes no time at all to […]

Google Search Quality Guidelines

Posted on 01. Jan, 2012 by in Google, SEO

After reading an excellent post over at PotPie Girl, which linked to a set of guidelines for Google search reviewers, we thought we would write an abridged version here. Basically, Google have a group of reviewers who rate websites based on these guidelines. It is estimated that a website cannot rank well for a keyword without having […]

Google Fresh – How Will Google Measure “recentness?”

Posted on 18. Nov, 2011 by in Google

How will Google “Fresh” measure if a page is actually “new”? Will it be based on indexing or does a newly updated page count? For example if there is a page that has product reviews that are updated regularly, would that count as “fresh”? By all accounts, it will be determined by initial crawl date. […]

Google Panda October – Google results lower in quality

Posted on 11. Oct, 2011 by in Google

Matt Cutts posted last week that to “expect some Panda-related flux in the next few weeks, but will have less impact than previous updates (~2%).” A recent discussion at webmasterworld shows that there have been some businesses that have been impacted already. We have blogged before about Panda related problems, but what got us interested this […]

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